Sixty-eight percent of Australians believe media misleads them
By Tony Bosworth in Media News on Wednesday, 19th March 2025 at 8:02amIn sobering news for the media, the just released and long-running 2025 Edelman Trust Barometer rated media as the most incompetent and unethical institution, behind NGOs, government and business. It also found that 68% of Australians believe journalists purposely mislead people.
Edelman’s study queried around 33,000 people in 28 countries with a 30-minute online survey. There were between 1150 and 2124 people surveyed in each country, including Australia. The study has been running for 25 years.
Edelman Australia CEO Tom Robinson said the antipathy towards institutions in Australia was part of a global trend Edelman called “the crisis of grievance”.
“The idea among those with a strong sense of grievance is that business and government serve only the interests of a select few...
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