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The key for better comms

Be smarter, more efficient and more successful

Concentrate on being better at comms

We believe communications professionals should be free to focus on the things they enjoy most about their roles - actual communications.

Influencing frees you from admin and lets you focus on crafting engaging media messages, winning over new clients and creating long lasting media relationships. 

Get hours back in your day by automating contact list updating, report generation and analysis. 

Influencing will save you time and make you more successful, by giving you deep media insights which help you to make better decisions and develop better campaigns and pitches.

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Influencing is the ultimate press release distribution system

Australia's best media database

Our mission is to provide our customers with deep media intelligence so that they always know exactly who they should be pitching to.

Our media profiles go deeper than other "media databases". This includes video-based pitching tutorials where the journalists tell you exactly the stories they're after and how to pitch them.

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Announcement distribution

Influencing's core value add is making it simple and efficient to get your news out to the media and beyond.

Forget mail merges, blind carbon copy or complicated newsletter platforms. Tried, tested and proven across thousands of sends spanning more than a decade, Influencing is the world's best press release distribution system. 

Influencing isn't just about getting your press release out via email. We'll get your releases onto the web via our PRWire service, into journalist hands via our Influencing media portal and also onto social platforms. 

What's more, once your campaign is up and running you can see exactly how it has performed, measuring statistics like open rates, clicks, views and coverage.

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Learn more about announcement distribution

Influencing is the ultimate press release distribution system

Media monitoring and reporting

Influencing's online media monitoring platform scours tens of thousands of sources from Australia and New Zealand to ensure you're always aware and on top of how your news and competitors are being covered across online and social platforms.

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I'm a brand, PR agency or organization

I wish to use Influencing to publish my news and announcements, monitor my publicity and find media targets.


I'm a journalist, content creator or influencer

I wish to use Influencing to find sources and request information, monitor my competitors and peers and find PR contacts.

By requesting to register to Influencing, I confirm that I am responsible for the communications and/or marketing of a brand, organisation or agency.
If you're a journalist, content creator, influencer or analyst, please click here.