Better Nutrition, a biofortified food brand headquartered in Lucknow, UP, has named Adgcraft as its PR partner to strengthen its media presence across the country. Endorsed by Olympic medallist PV Sindhu and MasterChef Pankaj Bhadouria and featured on Shark Tank India Season 4, Better Nutrition focuses on addressing nutrition deficiencies through natural solutions. Adgcraft will manage the brand’s PR strategy, leveraging its experience in the FMCG sector and media relations to drive brand messaging and campaign outreach. Prateek Rastogi, Co-Founder of Better Nutrition, stated, "Adgcraft’s expertise will help us communicate our mission more effectively and expand our reach." Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, added, "We are excited to collaborate with Better Nutrition and support their vision of a healthier India through strategic communication."

  Asian News International (ANI) told the Delhi High Court that OpenAI’s ChatGPT is not only taking content directly from the news agency’s website but also scraping content from ANI’s subscribers, according to Bar and Bench.   ANI’s counsel advocate, Sidhant Kumar, submitted the case before Justice Amit Bansal. Advocate Kumar argued that the AI model is infringing copyrights by taking content from the agency’s subscribers, citing the example of a news article from the Economic Times, a subscriber to ANI’s services.   “While they crawl from my (ANI’s) website, they also crawl material from my subscribers. While they say that they don't take content from me, they are taking from my subscribers. I do not cease to have control over copyright. I don’t divest control … Merely because I have licensed contact content for public viewing by a person who has paid a subscription or a license fee, I do not cease to have control over that content,” Kumar argue

In what appears to be a significant development in the Russia-Ukraine war, Russian President Vladimir Putin and his US counterpart Donald Trump have agreed on a phone call Tuesday to seek a limited 30-day ceasefire against energy and infrastructure targets in Russia and Ukraine. Meanwhile, Israel ended a two-month truce in hostilities and pounded Gaza with airstrikes killing more than 400 people. Hot Off the Press Talks aimed at advancing toward a broader peace plan, including a maritime ceasefire in the Black Sea, full ceasefire and permanent peace, would begin “immediately”, the White House said. It wasn’t clear whether Ukraine is on board with the limited ceasefire plan, reported The Times of India. Calling his talks with Putin “productive”, Trump said, “We’ll be working quickly for a complete ceasefire”. Meanwhile, White House press secretary Karoline Leavitt said in a Fox News interview that the Trump administration was consulted on Monday by Israel on i

Craig Huggins, better known as Huggy from Gold 104.3, has stepped into the Afternoons and Drive slot at Perth’s 96FM, replacing Russell Clarke, who had been in the role for nearly six years, Radio Info reported. Huggy shared his surprise at the move, saying, “I was told about the Perth gig last week, and I was a little shocked.” Joking about the logistical challenge, he added, “So now each morning I drive to Melbourne to start work at Gold 104.3 and drive home from 96FM Perth in the evenings! That’s a lot of kilometres each day!” After nearly two decades at Adelaide’s Cruise 1323, Huggy reflected on the transition, saying, “I’ve had the most fabulous 20+ years on Cruise 1323 and felt embraced by the SA listeners. Now I’m just a little further west.  

Steph Claire Smith is diving into the realities of living with ADHD in 'It’s My ADHD,' an eight-episode LiSTNR miniseries launched by KICPOD.  The series, announced by SCA in a press release, is a personal and candid exploration of how ADHD shapes different aspects of life, from relationships and parenting to career challenges and late diagnosis, particularly among women. After first revealing her ADHD diagnosis on KICPOD in October, Steph takes the conversation further with expert guests, including psychologist Bec McWilliam, psychiatrist Dr Dianne Grocott, nutritionist Liv Morrison, journalist Matilda Boseley, relationship coach Megan Luscombe and media personality Em Rusciano. “This miniseries isn’t about ‘fixing’ ADHD – it’s about embracing it and learning how to navigate life with it. I hope it helps both those diagnosed and those who want to better understand ADHD,” said Steph. LiSTNR’s Sam Cavanagh praised her openness, calling the series a powerful and

Firstpost has partnered with the Observer Research Foundation (ORF) to launch Firstpost Ideas Pod, a platform for discussions on climate change, geopolitics, economic inequality and foreign policy. The event will feature speakers including New Zealand Prime Minister Christopher Luxon, UK National Security Adviser Jonathan Powell, Ukraine’s Minister for Foreign Affairs Andrii Sybiha, U.S. Indo-Pacific Commander Admiral Samuel Paparo and IAEA Director General Rafael Mariano Grossi. Palki Sharma, managing editor of Firstpost, stated, “We are thrilled to partner with Samir Saran and ORF to bring you front-row access to the conversations that matter most.” The initiative aligns with the Raisina Dialogue, India’s leading conference on geopolitics and geoeconomics, hosted by ORF in collaboration with the Ministry of External Affairs.

The WARC Media 100 rankings for 2025 have been released, listing the world’s most awarded campaigns and companies in media. India has secured the third position for the second consecutive year, with 804.2 points. Compiled by WARC Creative, the annual rankings aggregate results from the most significant global and regional media awards of 2024. The three key trends this year include overcoming media fragmentation, the enduring impact of print formats and the effectiveness of consumer tech in solving real-world problems. Campaigns by brands like CeraVe, Barbie and Sprite demonstrated how distinctive brand elements such as colours, characters, and memes helped them maintain a strong presence across platforms. Print media proved its relevance through campaigns like L’Enfant Bleu’s children’s book and eBay’s partnership with Vogue, which effectively targeted niche audiences. Consumer tech also played a crucial role, with initiatives like Nosotras Women Connecting’s WhatsApp-