National Payments Corporation of India (NPCI) has appointed Swagata Gupta as head of corporate communications.     With a career spanning 16 years of experience in corporate communications, PR and journalism, she will leverage NPCI’s strategic communications initiative and enhance its corporate presence.     NPCI welcomed Gupta to the team after helming award-winning PR campaigns.    “Swagata’s extensive media network and profound understanding of the Banking and Financial Services domain make her a perfect fit to lead out communication efforts,” NPCI stated.      On her LinkedIn, Gupta posted that she is happy to rejoin the NPCI family as head of corporate communications.     “It is an honour to be back, and I am looking forward to contributing to NPCI’s journey once again,” she added.     The appointment comes at a pivotal time as NPCI expands its digital payment solutions, including UPI, RuPay and Bharat BillPay.     Gupta has helmed editorial roles a

Mumbai-based digital agency SoCheers has secured the digital mandate for ASUS, the Taiwanese multinational electronics giant, for its operations in India. The agency clinched the account after an extensive multi-agency pitch that included rigorous rounds of presentations.  Under the mandate, SoCheers will manage digital responsibilities for both ASUS and ROG India consumer pc, encompassing strategic oversight and social media management for both brands. The agency will enhance ASUS's online presence through outreach programs, influencer marketing, and end-to-end content production management.  Also, SoCheers will devise and execute digital brand campaigns, commencing with the launch of the ASUS Vivobook S 15 scheduled for the first week of July 2024.  Siddharth Devnani, co-founder & director of SoCheers, said, "ASUS stands out as a global leader in innovative technology, renowned for its cutting-edge expertise. We are thrilled to partner with ASUS and are eager to create i

Ampverse DMI, a leading entity in the gaming and entertainment sector, has appointed Sona Mazumdar as general manager to head its newly inaugurated Marketing Solutions division in India.   With a track record of successful collaborations with over 300 renowned brands across Asia including Porsche, Samsung, Riot Games, KFC, and Coca-Cola, Ampverse aims to replicate its Southeast Asian achievements in the vibrant Indian market.  Sona Mazumdar, renowned for her strategic leadership in transformative marketing initiatives, will spearhead this new venture, driving growth and innovation for Ampverse DMI in India. Previously serving as chief partnership officer at Kidzania for 8 years, Sona played a pivotal role in establishing key strategic alliances that significantly scaled the business.  Commenting on her appointment, Charlie Baillie, CEO of Ampverse said, “With Sona’s strategic foresight and extensive experience, we are confident in achieving new standards of marketing ex

Weber Shandwick India, a renowned communications and public relations company, has unveiled the ‘Elections Matter: India Report.’ It is a comprehensive survey examining news consumption habits, trust in information sources, and voting behaviours among Gen Z and Millennials in India. Conducted by YouGov, a British international Internet-based market research and data analytics firm, the survey included 1,000 respondents from India’s top 10 cities, offering a detailed look at how different generations engage with news and elections. Notably, there was also a Reuters report discussing the correlation between misinformation and trustworthiness of media channels published on 17th June 2024. The key findings of the survey included: Generational News Consumption Patterns The report highlights a clear generational divide in news engagement. While 55 per cent of Millennials follow news daily, only 36 per cent of Gen Zs do the same. There’s also a gender divide, with men more incli

Freya Bidwell has assumed the position of Agency Communications Manager at Clemenger Group Limited, where she will look after communications and management of several iconic agency brands.  In a LinkedIn announcement, Bidwell expressed enthusiasm about her new role, emphasising her eagerness to share compelling stories from these iconic brands.   "Very excited to share that I’ve taken on the role of Agency Communications Manager at CLEMENGER GROUP LIMITED where I’ll be looking after a handful of truly iconic agency brands. I can’t wait to share their stories with you all!" Bidwell shared on social media. With a robust career spanning diverse sectors, Bidwell brings a wealth of experience to her new role. Previously, she served as Growth and Marketing Manager at The Works, part of Capgemini, and held pivotal positions at Saatchi & Saatchi, managing accounts such as Ampol, Dettol, Westpac Group, Médecins Sans Frontières, FIBA Women's Basketball World Cup 2022, Durex, a

Thrive PR & Communications has named Liliana Molina, former national PR and talent relations manager at News Corp Australia, as its new agency lead for Queensland. In her role as Business Director, Molina will oversee teams in Brisbane and the Gold Coast, focusing on enhancing integrated PR, content, and social services for Thrive's client base. Speaking to the Mumbrella, Snezna Kerekovic, Thrive's executive director, expressed excitement about Molina's appointment, highlighting her extensive experience in Queensland's market and her strong network in sports, aligning with Thrive's growth objectives. Molina brings a deep understanding of national media and digital communications, making her a valuable addition to the agency's strategic vision. Molina stated she was excited about her new role, citing Thrive's commitment to excellence and her confidence in contributing to the agency's success, particularly in sports and travel sectors where Thrive has demonstrated exceptional wor

WebX Integrated Marketing Solutions (WebX IMS) has unveiled 'Upstart,' a specialised program aimed at addressing communication needs of startups, Influencing India has confirmed.  This initiative coincides with WebX IMS's second anniversary, marking two successful years in strategic communication.  'Upstart' offers customised and cost-effective PR and communication solutions tailored specifically for startups. These services encompass media relations, content creation, social media management, and crisis communication strategies.  The program aims to assist startups in building their brand identity, connecting with their target audiences, and establishing a strong foothold in competitive markets.  In a press release accessed by Influencing India, it was revealed that WebX IMS will collaborate closely with stakeholders within the startup ecosystem, including business incubators, venture capitalists, and academic institutions. This strategic partnership ensures that startups r