SoCheers wins ASUS India's digital mandate
By Staff Writer in Marcoms News on Thursday, 04th July 2024 at 5:11pmMumbai-based digital agency SoCheers has secured the digital mandate for ASUS, the Taiwanese multinational electronics giant, for its operations in India.
The agency clinched the account after an extensive multi-agency pitch that included rigorous rounds of presentations.
Under the mandate, SoCheers will manage digital responsibilities for both ASUS and ROG India consumer pc, encompassing strategic oversight and social media management for both brands.
The agency will enhance ASUS's online presence through outreach programs, influencer marketing, and end-to-end content production management.
Also, SoCheers will devise and execute digital brand campaigns, commencing with the launch of the ASUS Vivobook S 15 scheduled for the first week of July 2024.
Siddharth Devnani, co-founder...
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