Korean skincare brand Laneige has named Filter Coffee Co. as its new digital and social media partner in India. The agency will lead digital strategy, content creation, influencer marketing, events, and e-commerce creatives.   The collaboration aims to boost Laneige’s digital presence, craft compelling brand stories, and strengthen its position in India’s growing skincare market.  “We’re excited to partner with Filter Coffee Co. Their quick thinking, creative approach, and alignment with our brand values make them a great fit. Together, we aim to strengthen Laneige India’s digital presence and lead in the skincare space.” Mini Sood Banerjee, Head of Marketing, Laneige India.  “We’re thrilled to join hands with Laneige India. This adds to our beauty portfolio, and we look forward to boosting their digital presence with bold, creative storytelling.” Anuja Deora, Founder & CEO, Filter Coffee Co.  

PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. With decades of combined experience at top agencies, Zonnios and Hunt aim to cut through industry inefficiencies by offering hands-on expertise at every stage.  Zonnios, whose career spans Clemenger PR, Chep Network PR and Icon Agency, joins forces with Hunt, who has held key roles at H+K, Clemenger BBDO and Thrive PR. "We’re uniquely positioned to deliver high-quality, memorable work that’s both efficient and effective," Hunt explained, revealing the duo founded the consultancy with a simple goal--offering the kind of PR partnership they would want.  Zonnios emphasised their commitment to direct client engagement, adding, "Clients often want different things than they need. Our value is in providing strategic counsel, creative ideas, and sharp execution. We’re

PR and communication agency Roarrr Media announced its collaboration with GNH India Pharmaceuticals. This partnership, covering the brand’s social media strategy and communication, marks a major milestone in strengthening its presence in the healthcare sector.  With partnerships across Medtech Life, Suburban Diagnostics, Shri Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media reinforces its healthcare communication expertise. This collaboration will enhance GNH’s reach through impactful digital content.  Sonali Ramaiya, founder of Roarrr Media, expressed her excitement about the collaboration, stating, “We’re thrilled to work with GNH India, as their core values align with ours. With ‘Good N Honest’ at its heart, we look forward to reflecting this virtue in their communication. This partnership strengthens our position in healthcare PR and communication, and we aim to grow further in this sector.”  GNH India Pharmaceuticals, renowned for expo

Communications industry veteran Rashmi Shetty has launched Cohort Communicationz, a full-service agency offering public relations, influencer and digital marketing, media buying and content creation. The agency aims to build authentic brand-audience connections and drive long-term business growth. In an exclusive interview with Influencing India, Rashmi, who has held leadership roles at Weber Shandwick, Venture Infotek Global, Bharti Airtel and Edelman India, said the agency was born from the growing need for genuine engagement in an evolving communications landscape. “Our unique selling proposition lies in our tailored, result-oriented communication strategies that bridge this gap, ensuring that both businesses and individuals, especially CXOs, founders, and professionals not only gain visibility but also foster meaningful connections with their target audiences,” Rashmi stated. She emphasised the industry’s shift from traditional outreach to integrated strategies, where

PR Professionals, an integrated communications agency and the flagship of PRP Group has welcomed two new clients, MIC Electronics Limited and Stonecraft Group, in Andhra Pradesh, deepening and expanding its presence in the state.  According to a release, the firm will design and execute impactful digital and media communication strategies for transformative educational programs such as the World Bank funded Supporting Andhra’s Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme.   Commenting on the appointment, Dr Sarvesh Tiwari, founder and managing director of PR Professionals, stated, “We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic

Kaizzen has expanded its service offerings with the launch of a public affairs advisory services vertical aimed at helping businesses and institutions navigate India’s evolving policy and regulatory landscape, according to an official release. The new division will focus on stakeholder mapping, government engagement, policy advisory, issue management, legislative tracking, research and narrative building. Emphasising the significance of policy in shaping India’s economic future, Vineet Handa, Founder and CEO of Kaizzen, said, “I strongly believe that policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, experts, industry, government, and think tanks to drive meaningful change.” To lead the initiative, Kaizzen has appointed Jitendra Lall as Senior Director, bringing over 27 years of experience in compliance, bus

Air Canada has announced that it has appointed Actimedia PR and Digital for its pan-India communications mandate.  Actimedia wins the mandate through The PC agency, a travel consultancy that handles PR and communications for Air Canada across EMEA and India, according to an official release.    Amitabh Saksena, founder and director of Actimedia PR and Digital, commented on the partnership, stating, “We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students' leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms.”   This news comes as Air Canada gears up to operate one of its busiest summer schedules ever, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes.  Act