Despite eroding trust, YouTube emerges as most preferred news platform in Weber Shandwick's new India report
By Staff Writer in Marcoms News on Wednesday, 26th June 2024 at 1:01pmWeber Shandwick India, a renowned communications and public relations company, has unveiled the ‘Elections Matter: India Report.’ It is a comprehensive survey examining news consumption habits, trust in information sources, and voting behaviours among Gen Z and Millennials in India.
Conducted by YouGov, a British international Internet-based market research and data analytics firm, the survey included 1,000 respondents from India’s top 10 cities, offering a detailed look at how different generations engage with news and elections. Notably, there was also a Reuters report discussing the correlation between misinformation and trustworthiness of media channels published on 17th June 2024. The key findings of the survey included:
Generational News Consumption Patterns
The report hi...
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