Ampverse DMI, a leading entity in the gaming and entertainment sector, has appointed Sona Mazumdar as general manager to head its newly inaugurated Marketing Solutions division in India.   With a track record of successful collaborations with over 300 renowned brands across Asia including Porsche, Samsung, Riot Games, KFC, and Coca-Cola, Ampverse aims to replicate its Southeast Asian achievements in the vibrant Indian market.  Sona Mazumdar, renowned for her strategic leadership in transformative marketing initiatives, will spearhead this new venture, driving growth and innovation for Ampverse DMI in India. Previously serving as chief partnership officer at Kidzania for 8 years, Sona played a pivotal role in establishing key strategic alliances that significantly scaled the business.  Commenting on her appointment, Charlie Baillie, CEO of Ampverse said, “With Sona’s strategic foresight and extensive experience, we are confident in achieving new standards of marketing ex

Weber Shandwick India, a renowned communications and public relations company, has unveiled the ‘Elections Matter: India Report.’ It is a comprehensive survey examining news consumption habits, trust in information sources, and voting behaviours among Gen Z and Millennials in India. Conducted by YouGov, a British international Internet-based market research and data analytics firm, the survey included 1,000 respondents from India’s top 10 cities, offering a detailed look at how different generations engage with news and elections. Notably, there was also a Reuters report discussing the correlation between misinformation and trustworthiness of media channels published on 17th June 2024. The key findings of the survey included: Generational News Consumption Patterns The report highlights a clear generational divide in news engagement. While 55 per cent of Millennials follow news daily, only 36 per cent of Gen Zs do the same. There’s also a gender divide, with men more incli

Freya Bidwell has assumed the position of Agency Communications Manager at Clemenger Group Limited, where she will look after communications and management of several iconic agency brands.  In a LinkedIn announcement, Bidwell expressed enthusiasm about her new role, emphasising her eagerness to share compelling stories from these iconic brands.   "Very excited to share that I’ve taken on the role of Agency Communications Manager at CLEMENGER GROUP LIMITED where I’ll be looking after a handful of truly iconic agency brands. I can’t wait to share their stories with you all!" Bidwell shared on social media. With a robust career spanning diverse sectors, Bidwell brings a wealth of experience to her new role. Previously, she served as Growth and Marketing Manager at The Works, part of Capgemini, and held pivotal positions at Saatchi & Saatchi, managing accounts such as Ampol, Dettol, Westpac Group, Médecins Sans Frontières, FIBA Women's Basketball World Cup 2022, Durex, a

WebX Integrated Marketing Solutions (WebX IMS) has unveiled 'Upstart,' a specialised program aimed at addressing communication needs of startups, Influencing India has confirmed.  This initiative coincides with WebX IMS's second anniversary, marking two successful years in strategic communication.  'Upstart' offers customised and cost-effective PR and communication solutions tailored specifically for startups. These services encompass media relations, content creation, social media management, and crisis communication strategies.  The program aims to assist startups in building their brand identity, connecting with their target audiences, and establishing a strong foothold in competitive markets.  In a press release accessed by Influencing India, it was revealed that WebX IMS will collaborate closely with stakeholders within the startup ecosystem, including business incubators, venture capitalists, and academic institutions. This strategic partnership ensures that startups r

New Delhi-based communications firm Gnothi Seauton has welcomed Gaurav Bhagowati as their executive vice president.     Bhagowati expressed his excitement about joining Gnothi Seauton during its crucial ‘growth and expansion phase.’    “The firm’s dedication to delivering innovative and impactful work resonates deeply with me. As I oversee client strategy and business development, I look forward to driving success for our clients and strengthening Gnothi Seauton’s presence across the Indian and global markets,” Bhagowati stated.    In a statement to the press, Abhijit Kaur, Managing Partner at Gnothi Seauton, lauded Bhagowati’s appointment, calling it a ‘significant step’ in their ambitious growth plan.     "His diverse background and extensive industry knowledge will be invaluable in enhancing our integrated communications services and expanding our client base across various sectors," Kaur added.     "We leverage consumer behaviour to create purposeful

PR Pundit's impactful campaign 'Sing to Remember' for Coke Studio has garnered recognition at the Cannes Lions, being shortlisted in multiple prestigious categories. The campaign is recognised under 'PR - Single Market Campaign,' as well as in Entertainment Lions for Music categories such as 'Diversity & Inclusion in Music' and 'Social Behaviour & Cultural Insight.'  Archana Jain, CEO of PR Pundit, expressed her delight at the recognition, stating to Influencing India, "A Cannes PR shortlist is always a reason for immense cheer. The resurgence of Coke Studio in India aims to celebrate music from the hinterland - the new voices of India focused on celebrating the power of regional languages and cultures."  PR Pundit previously made history as the first Indian PR firm to win at Cannes in 2017, securing three Lions across two categories, including Gold in Healthcare & Wellbeing and Bronze in Corporate Communication & Reputation. 

Sydney-based PR agency Neon Black has expanded its client roster by becoming the PR agency partner for Sydney Markets managing a suite of brands including The Growers Market, Produce Market, Sydney Flower Market, Paddy’s Markets, Fresh for Kids and The Fresh Awards, Mumbrella reported. Neon Black will lead strategic communications efforts to bolster the brands' profiles across the Australian market. Ned Tesic (pictured), PR and brand manager at Sydney Markets, expressed enthusiasm about the collaboration, highlighting Neon Black's expertise in food, hospitality, and agriculture sectors, as well as their innovative storytelling approach. “Their expertise across food, hospitality, and agriculture combined with their innovative approach to storytelling, resonated deeply with us,” he added.  Soraya Calavassy, co-founder and director of Neon Black said that Sydney Markets is a “vital link connecting growers, wholesalers and consumers: “We are excited to utilise our extens