SBS shifts Arabic and Mandarin news to digital platforms
By Staff writers in Media News on Friday, 28th June 2024 at 6:56pmSBS has announced that it is evolving its Arabic and Mandarin news offerings from linear bulletins to short-form digital video news packages.
Mandi Wicks, Director of SBS News and Current Affairs, explained that the ‘increasing demand for timely and regular video news updates’ drives the shift to digital platforms.
“SBS is very proud of our weekday nightly Arabic and Mandarin news bulletins which have been running for over two years. Our data shows us that more and more of these audiences are seeking out news on our digital platforms throughout the day,” Wicks said.
Pamela Cook, Acting Director of SBS Audio and Language Content emphasised SBS’ commitment to provide ‘trusted and impartial news’ in Arabic and Mandarin. She noted that this evolution will enable SBS to d...
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