Omnicom Media Group bags Tata Motors media mandate
By Staff Writer in Media News on Thursday, 28th November 2024 at 5:31pmTata Motors has awarded its passenger vehicle media mandate, valued at Rs 450 crore, to Omnicom Media Group (OMG), according to various media reports.
The account will be managed by OMG’s Pattison Horswell Durden (PHD) Media division, which will oversee strategy, planning, and buying across all platforms, including traditional and digital media.
The appointment comes after an extensive multi-agency pitch process, with OMG securing one of India’s most coveted automotive accounts. This win strengthens OMG’s position as a key player in India’s media landscape.
In an e4m report, a spokesperson for Tata Motors commented on the partnership, emphasising the importance of a data-driven and innovative approach to media strategy in today’s competitive market. “We are confident that...
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