Wrap-Up: Joint-Support Model Powering CES 2025
By Will McLennan in Media News on Monday, 20th January 2025 at 11:47amThis year’s CES delivered a huge amount of local tech coverage which, according to EFTM’s Trevor Long, was largely thanks to significant vendor support of attending Aussie media.
“I think it was great to see support from the industry for the media that were on the ground because, without the support, you can't do it,” Long said.
“I’m pleased and proud to say we've pushed the whole industry to a method to a joint support model. Even the biggest journalists from the biggest mastheads were supported by multiple companies, which is good because it means you get a little bit more fairness in the reporting, which is awesome.”
Long described his experience of CES as “pretty good” but felt something was missing from the event. He also described CES as a battle between big...
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