Top GECs return to DD FreeDish’s e-auction
By Staff Writer in Media News on Thursday, 13th February 2025 at 1:49pmPrasar Bharati’s DD FreeDish’s MPEG-2 e-auction witnessed the return of major broadcasters like Zee Anmol and Star Utsav after three years, as reported by ET Brand Equity.
The 7th annual e-auction commenced on February 10, 2025, featuring channels across various languages categorized under Bucket A+, A, B, C, D, and R. The auction process is set to continue throughout the week.
In the first two days, the public broadcaster generated Rs 208.10 crore from the sale of 11 slots. This included six slots from Bucket A+, which includes Hindi and Urdu General Entertainment Channels (GECs), and five slots from Bucket A, which comprises Hindi and Urdu movie channels.
On the first day, three channels secured slots, followed by eight more on the second day.
According to ET B...
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