Capital Brief doing business differently over coffee
By Tony Bosworth in Media News on Wednesday, 12th February 2025 at 2:58pmCapital Brief is a relative newcomer to the world of business publishing - it's just their second year - but they are making a splash, not least this week with free coffee in Sydney's CBD.
Belle Tayler, Head of Brand and Subscriptions at CB, told Influencing, "we're in year two of building Capital Brief as a serious counterweight to the status quo in business media. That means doing business news differently, and thinking differently about how we grow awareness with our audience."
The coffee run saw the first 100 caffeine drinkers to visit Diggy Doo's coffee shop in Martin Place on Monday, Tuesday and Wednesday get a free coffee, the tab picked up by Capital Brief.
"This idea came about in the simplest way possible," Tayler said.
"We love Diggy Doo’s coffee in the Capital Brief o...
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