PRIME Awards success for Hill+Knowlton Strategies
By Tim Lince in Marcoms News on Monday, 24th September 2012 at 9:53am A ‘Know Your Own Skin’ program for LEO Pharma won big at the 8th PRIME Awards, as the campaign by Hill+Knowlton Strategies, Sudler & Hennessey, In Vivo Communications and Kantar Health clinched the Best Community Program award.
The PRIME Awards, recognising excellence within the Australian pharmaceutical and life sciences industry, was held on last Thursday, 20 September, in Sydney.
The ‘Know Your Own Skin’ campaign was launched to educate older Australians about the potential health risks of past sun damage. The campaign included a mobile phone ‘skin check’ app, an educational website, patient and healthcare professional information packs and skin check guides.
The head of government and corporate affairs at LEO Pharma, Ian McKnight, says...
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