History Will Be Kind has landed representation for emergency response company Respond Global.

Mumbrella reported that the deal will cover the development of a communication strategy to promote Respond Global’s services in Australia.

Founded this year by Dr Ian Norton, Respond Global offers practical emergency management and infection prevention and control solutions for clients.

“Dr Ian Norton and the Respond Global team have been heavily engaged in the world-wide response to COVID-19 and have been responsible for managing some of the world’s largest outbreaks and disasters,” said History Will Be Kind MD Emma-Jane Granleese.

“We are proud to come on board to drive best practice communications for the organisation at this critical turning point for Australia, as we all learn to live with COVID-19 for the foreseeable future. It’s fantastic to be working with a brand with strong ambition and a vision like Respond Global. We can’t wait to make

Eleven PR has signed on as a co-agency of record for Horticulture Innovation Australia (AKA Hort Innovation), alongside TBWA Sydney, under a three-year contract.

Both agencies will render creative, social and PR services for Hort Innovation’s fresh produce brands.

Ikon and Atomic 212 are already assigned to media-related services for the company.

“This is a very important and exciting win for TBWA Sydney and Eleven. We are proud to be partnering with Hort Innovation to continue to drive choice, consumption and grow demand of Australian fresh produce, that are the envy of the world,” said TBWA ANZ CEO Paul Bradbury.

Ogilvy Melbourne and AAMI are embarking on a new campaign to aid small businesses, called “Backing Business.”

The campaign highlights the stories of 20 small businesses that have been part of AAMI’s Small Business Insurance program for several years. Each company will be featured in a stand-alone integrated campaign. 

The campaign is also the first for AAMI Small Business Insurance in three years.

“I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of ‘AAMI Does’ in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen,” said Ogilvy creative director Lenna Boland.

Aussie restaurant chain Red Rooster has signed up whiteGREY as its social media agency of record. 

The agency will spearhead Red Rooster’s branding through new content, social media marketing, and community engagement.

The client win delighted whiteGREY CEO Lee Simpson, knowing Red Rooster's reputation for a welcoming atmosphere and delicious food.

“whiteGREY will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun. We can’t wait to get started and also enjoy some great tasting chicken along the way,” he said.

Lifestyle PR agency Tailor Maid Communications (TMC) has been purchased by creative outfit Bashful.

The deal calls for Bashful to acquire a 50 per cent stake in TMC and integrate both agencies’ personnel at Bashful’s headquarters in Potts Point, Bashful House. TMC will be also rebranded under a new website and logo (pictured). The purchase was borne out of successful collaborations by both companies in recent years.

Sally Brown and Chrissy Biasotto will stay on as TMC’s co-directors. 

“This partnership further strengthens our position in the market. Our agency needed a larger team with a broader skill set, offering our clients an agency with the full-service package,” said Brown.

Wunderman Thompson Australia’s creative direction is now under a fresh chief creative officer.

The agency announced that Wunderman Thompson’s southeast Asia CCO, João Braga, has agreed to take up the post in January 2021, succeeding Simon Langley. 

Braga has worked with Wunderman Thompson and the former J Walter Thompson for over three years, leading JWT as CCO in 2017, staying on the post in Bangkok after the Wunderman merger. In that space of time, he managed 60 people on award-winning campaigns such as those of a major video-on-demand drama series and a leading haircare product.

“Wunderman Thompson Australia has the ambition and the right set of skills to be a real inspiration powerhouse. My job is to accelerate that. We’ll build bridges, connect different talents and capabilities, people and brands. I’m just so thrilled with the opportunity to make some stellar creative work in such an iconic market and see our people and our business gr

The Melbourne arm of integrated communications agency Modern Currency has secured representation for global security technology group Giesecke+Devrient (G+D).

The new deal involves Modern Currency with driving more brand awareness of G+D and to develop its reputation in Australia’s security technology circuit.

Established as a securities printing company in Leipzig, Germany in 1852, G+D offers advanced physical/digital security solutions such as encrypted communications suites, payment verification, and identity protection systems.

"In an increasing digitised world, we can't underestimate the importance of innovative security solutions. We are proud and excited to be working with G+D to meet today's demands for delivering successful physical and digital security solutions at speed," said Modern Currency co-founder/director Michelle Palmer.