PRIME Awards success for Hill+Knowlton StrategiesBy Tim Lince in Marcoms News on Monday, 24th September 2012 at 9:53am
A ‘Know Your Own Skin’ program for LEO Pharma won big at the 8th PRIME Awards, as the campaign by Hill+Knowlton Strategies, Sudler & Hennessey, In Vivo Communications and Kantar Health clinched the Best Community Program award.
The PRIME Awards, recognising excellence within the Australian pharmaceutical and life sciences industry, was held on last Thursday, 20 September, in Sydney.
The ‘Know Your Own Skin’ campaign was launched to educate older Australians about the potential health risks of past sun damage. The campaign included a mobile phone ‘skin check’ app, an educational website, patient and healthcare professional information packs and skin check guides.
The head of government and corporate affairs at LEO Pharma, Ian McKnight, says it was an honour to be recognised at the PRIME Awards.
“This campaign is an important issue for Australia,” he states. “It is 30 years on from the introduction of 'slip slop slap', and our aim was to fill in the gap and educate those who missed out on this preventative message, and may now be suffering from sun damage and therefore at an increased risk of developing skin cancer. The award highlights the hard work by the whole team to make this campaign a success.”
Sue Cook, managing director of Hill+Knowlton Strategies, added: “We are delighted that the work of our team and partner agencies on behalf of LEO Pharma has been recognised by the PRIME Awards. This is an important ongoing initiative for all those Australians who spent too much time in the sun in their youth."
You can download the ‘Know Your Own Skin’ app at the website for the campaign.
Find out more about Hill+Knowlton Strategies, LEO Pharma or the 8th PRIME Awards.
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