Prasar Bharati OTT launch date rescheduled
By Staff Writer in Media News on Thursday, 19th September 2024 at 4:03pmPrasar Bharati’s OTT platform, which was announced in 2023, will be launched on October 3, according to StoryBoard18.
The launch was originally scheduled for August 15 and was pushed to September 15 for various reasons.
Prasar Bharati received applications from 106 channels, 44 of which were selected, and 40 agreed to join the platform. Four major television networks reportedly opted not to stream their linear channels on the platform.
This move into the OTT space not only stirs up competition for the other OTT players but also distresses linear TV channels in the market.
In a letter dated September 2, the All India Digital Cable Federation (AIDCF) has urged the Ministry of Information and Broadcasting to withdraw Prasar Bharati’s notice inviting TV broadcaste...
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