News Corp Australia debuts innovative e-commerce platform
By Pragadish Kirubakaran in Media News on Tuesday, 26th September 2023 at 3:03pmNews Corp Australia has inaugurated news.com.au/checkout, marking it as the first commerce content destination on a major Australian news publishing site focusing on consumer shopping needs. 
The platform will primarily focus on categories like consumer technology, home and living, health and wellness, beauty, sports, and outdoor, and will assist consumers in discovering the latest sales and deals.
Pippa Leary, Managing Director of Client Products, revealed that news.com.au checkout aims to provide expert product reviews, recommendations, and information.
“This represents an Australian first, which puts News Crop Australia right in the front line of e-commerce by helping Australians make an informed choice,” she added.
Leary cited the IAB Australia’s Australian E-commerce Report ...
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