Mamamia launches Well - new health media brand for women
By Tony Bosworth in Media News on Friday, 28th March 2025 at 1:46pm
Mamamia has launched what Brand Integration Lead Michelle Fry said on LinkedIn, “is the biggest thing we’ve ever done at Mamamia”.
Well is their new health media brand for women and Fry says it started with, “a simple but staggering truth, the female body has been overstudied aesthetically, but understudied in any way that actually matters for women’s health".
Fry added that in Australia women were only included in clinical trials from the 1990s, and says that health education gap left women feeling overlooked and dismissed, “while bracing for yet another body twist that no-one warned her about”.
"Well is here to fill that gap with credible, expert-led content (and NO apple cider vinegar),” said Fry.
Across every topic, co-hosts Claire Murphy and Dr Mariam - along...
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