Joanne Crisp embarks on new journey with Intrepid Travel

By Pragadish Kirubakaran in Marcoms News on

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Klaviyo appoints Suzy Nicoletti as APAC MD to drive post-IPO expansion

By Pragadish Kirubakaran in Marcoms News on
Klaviyo, a prominent player in marketing technology, has appointed Suzy Nicoletti as its new Managing Director for the Asia-Pacific (APAC) region, a move signalling its commitment to expansion following a successful initial public offering (IPO) in September. Nicoletti, who brings over two decades of experience in the technology and marketing sectors, has notable tenures at global tech companies like Google and Twitter. Her expertise in scaling customer bases and organisations is seen as a strategic fit for Klaviyo's growth objectives. Justin Khaksar, Klaviyo’s SVP International, highlighted Nicoletti’s proven track record in driving growth and her expertise in cross-border collaboration. “Suzy is an ideal fit for Klaviyo... Her appointment signifies Klaviyo’s commitment to growing its reach across APAC, innovation, and helping brands continue to evolve,” he stated. Nicoletti expressed enthusiasm about joining Klaviyo, citing the company’s strong value proposition and i

Sling & Stone partners with Nourish Ingredients for global PR push

By Pragadish Kirubakaran in Marcoms News on
Sling & Stone has been chosen as the global PR agency for Nourish Ingredients, a leader in developing animal-free fats. This collaboration marks a significant milestone for Nourish Ingredients, an Australian company founded by CSIRO scientists, as it leads the innovation in creating animalic fats to enhance plant proteins. The partnership, spanning Australia, Singapore, the United States, and EMEA, reinforces Sling & Stone's position as a preferred agency for deep tech clients with global aspirations. The agency recently facilitated the global unveiling of Nourish Ingredients' breakthrough product, Tastilux, at SXSW Sydney. The event featured exclusive media tastings and an onstage cooking demonstration, creating significant excitement around the product. James Hutchinson, Head of Business at Sling & Stone, expressed enthusiasm for the partnership, recognising Nourish Ingredients' commitment to sustainable and enjoyable future food solutions. “Nourish Ingredients has a

Boody collaborates with Sling & Stone for PR Boost

By Pragadish Kirubakaran in Marcoms News on
Boody, a sustainable apparel brand, has appointed Sling & Stone to manage its corporate brand PR in Australia, Mumbrella reported. This move is part of Boody's strategy to enhance its brand trust and authority in the competitive sustainable clothing sector and expand its global marketing and communications efforts. Sling & Stone has initiated a cross-channel campaign to establish sector leadership by highlighting the expertise of Boody CEOs Elliot Midalia and Shaun Greenblo. This campaign aims to differentiate Boody from other brands in the market, many of which are criticised for greenwashing. Ruth Haffenden, Boody's global head of brand and marketing, said Sling & Stone was chosen for their expertise. “Sling & Stone’s proven track record in brand profiling and storytelling, and evident passion for conscientious brands that challenge the status quo, make them the perfect choice to help shape our corporate voice in Australia and beyond.” Haffenden praised Slin

Banking on PR: Great Southern Bank reaffirms partnership with Keep Left

By Pragadish Kirubakaran in Marcoms News on
Great Southern Bank has reaffirmed its partnership with Keep Left, retaining the agency as its PR agency of record after a competitive selection process, Mumbrella reported. The collaboration, spanning over two years, focuses on positioning the bank, which has over 400,000 customers, as a significant participant in Australia’s home ownership discussion. Megan Keleher, Chief Customer Officer at Great Southern Bank, highlighted the bank's dedication to aiding customers, especially first homebuyers, in achieving their ownership goals amidst challenging interest rate conditions. “Our research confirms that the aspiration of home ownership remains alive in Australia – and that there’s a strong link between homeownership and happiness.” She emphasised Keep Left's deep understanding of the bank's mission and its role in distinguishing the brand in a crowded banking sector. “Keep Left’s work with us over the past few years demonstrates that they understand our purpose, our c

Ogilvy Sydney bolsters leadership team with Aisling Colley’s appointment

By Pragadish Kirubakaran in Marcoms News on
Ogilvy Sydney has fortified its senior management by appointing Aisling Colley as Managing Partner. Colley, a seasoned professional with over 15 years in the creative agency sector, transitions from BMF, where she notably led the ALDI Supermarkets account. In her new role at Ogilvy, Colley will lead the agency's longstanding partnership with KFC and provide leadership support to enhance operational efficiency and effectiveness of the Sydney office, collaborating closely with Managing Director Michelle Holland. Holland expressed enthusiasm for the fresh perspectives Colley will bring to Ogilvy. “Aisling brings the kind of business acumen that provides real value to an agency’s operations. Her passion for culture and creativity is also a perfect fit for Ogilvy, and we’re excited to have her fresh approach and perspective on board.” Colley expressed excitement about joining Ogilvy, noting the agency’s focus on creative excellence and the opportunity to shape the future of t

iD Collective adds two new clients to their roster

By Staff Writers in Marcoms News on
iD Collective, a full-service communications agency, has recently expanded its portfolio by signing two new clients, Spalding and Totally Workwear. This expansion strengthens iD Collective's presence in the health & fitness and construction & healthcare industries. Spalding, a renowned international sports brand, has chosen iD Collective to manage its public relations across Australia and New Zealand. The agency is tasked with managing VIP influencer lists for upcoming product launches, including the innovative basketball EZ System, to boost product and brand awareness. Additionally, iD's digital team will oversee content management across Spalding’s social media channels. Totally Workwear, recognised as one of Australia's largest and most trusted suppliers of specialist workwear, has also joined iD Collective’s impressive client roster. Following its recent brand relaunch, which focuses on celebrating the workers alongside the workwear, Totally Workwear is preparing to l

Bastion Reputation acquires Frank Communications, expands to Canberra

By Pragadish Kirubakaran in Marcoms News on
Bastion Reputation, a prominent for-purpose corporate affairs agency, has extended its operations to Canberra by acquiring Frank Communications & Advisory. This strategic move also brings Lauren Walker, the founder of Frank Communications, on board as the Principal Consultant, Public Sector and Policy in the Australian Capital Territory (ACT). Lauren Walker, with over 15 years of experience in strategic advisory roles within the government, joins Bastion Reputation. Her expertise includes working with various federal government departments, managing stakeholders, and driving change in complex programs. Clare Gleghorn, Managing Director of Bastion Reputation, emphasised the importance of this acquisition, and noted that their expertise specialised across corporate and public affairs spectrum. "Lauren Walker and our new team in Canberra are excellent additions, enhancing our ability to support public sector policies and guide clients in public sector engagement.” Walker expres

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