History will be Kind scores another gong

By Selim Unutmaz in Media News on
History Will Be Kind has continued its rapid ascent by winning the AdNews PR Agency of the Year.

Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.

EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.

“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocalypse for Twentieth Century Fox Home Entertainment, and propelled Cheapflights.com.au into the top 10 Australian travel sites, to name a few,” she said.

Granleese identified the $1.5 billion launch of International Convention Centre Sydney as a “huge point of pride”, working with organisation for more than two-years as an extension to their in-house team.

“As one of the state’s largest infrastructure projects, building awareness and generating buzz amongst a raft of stakeholders was key to encouraging critical event bookings. To do this, we created a strategically phased  programme to reconfigure the venue’s integrated communications ecosystem across channels”, she said.

The result was more than 1,2000 media hits, a 4.9 per cent average engagement rate on its social content, the mobilisation of over 100 stakeholders, and 35,000 people having read the HWBK co-created, magazine Sydney Views.

“This campaign contributed to 500 plus events bookings for the venue, set to bring $5 billion benefit to NSW over the next 25 years.”

Celebrating its third birthday this month, Granleese said the agency had no intention of slowing down and planned to grow with “numerous new products and services”.
“If 2016 showed we were ‘one to watch’, our aim for 2017 is that it will be our ‘game changer’ year,” she said.
 

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McLean leaves ELLE

By Jonas Lopez in Media News on

Sara McLean has stepped down from ELLE magazine.

McLean went into freelance work this month as a copywriter and content writer focusing on health, lifestyle, and beauty issues. She was with ELLE for all of 2017 as acting beauty and fitness director. The publication has not named a successor, but arranged for all correspondence to be sent to Janna O’Toole.

Except for an 18-month run as GRAZIA Australia’s beauty editor starting in 2015, McLean has been working for Bauer Media Australia starting with Dolly magazine as beauty editor in January 2011. She graduated from Swinburne University of Technology in 2010, earning a bachelor of media and communications degree.

Keep in touch with McLean at LinkedIn.

Endacott goes into content marketing

By Jonas Lopez in Media News on

Michelle Endacott has joined into the content marketing community with a new role at Medium Rare Content Agency.

She signed up with Medium Rare this month as an editor after ten years with the Bauer Media Group, where she was managing editor of The Australian Women's Weekly. She had previously served just as long with New Idea magazine.

Endacott is a BA Communication and Management graduate of the University of Central Queensland, finishing at high distinction in 1992.

Keep updated with Endacott at her LinkedIn profile.

Waddington starts at Nine

By Jonas Lopez in Media News on

The new year has become a new beginning for Markeeta Waddington, this time at Nine Network.

Waddington joined early this month as an associate producer, with one of her first stories profiling two seven-year-old twin sisters whose striking beauty had left their mother inundated with suggestions about putting them into modelling.

Waddington came over from Bauer Media, where she spent most of the past six years in various capacities, the last being health and lifestyle editor at Yours magazine.

Keep in touch with Waddington on LinkedIn.

Rapana joins WHIMN team

By Jonas Lopez in Media News on

Jessica Rapana is now with NewsCorp Australia’s WHIMN website.

The WHIMN staff reported that she came aboard as news editor. She confirmed the appointment in a Tweet.

Before signing up at WHIMN, Rapana worked at 9Honey for over a year. Her last stint with NewsCorp Australia was with the North Shore Times. She graduated from the Victoria University of Wellington with a BA International Relations and Affairs, Communication and Media Studies degree and continued there studying law before following up with postgraduate journalism studies at Massey University.  

Stay in touch with Rapana on Twitter and LinkedIn.

ABC Radio introduces regional current affairs show

By Jonas Lopez in Media News on

ABC Radio is hitting the airwaves with a new weeknight current affairs show for the regional market.

Premiering at 6:05pm on January 22, 2018, the 25-minute “Australia Wide” will feature stories from the ABC Regional network and its national rural and regional reporting team. The content will be geared for people living in rural and regional Australia. The ABC studios in Perth will facilitate the production, with Sinéad Mangan as presenter and Bridget Fitzgerald as producer.

Radio National and ABC Radio Australia will run replays each weeknight at 7:35pm.

“The launch of Australia Wide gives those living in local communities a stronger voice in national conversations and builds on our commitment as Australia’s national broadcaster to reflect the whole of Australia in our news and information,” said ABC Regional director Fiona Reynolds.

Smith leaves Women’s Health

By Jonas Lopez in Media News on

Rachael Smith has concluded her run as digital brand manager at Australian Women's Health.

AWH’s parent firm, Pacific Magazines, has yet to reveal the reasons for her departure, but has not appointed any replacement personnel. The company has arranged for her correspondences to be sent to Zoe Lassig (Pacific Magazines lifestyle digital chief), Alison Kirkman (brand manager, Better Homes and Gardens), Michelle O’hanlon (brand manager, Home Beautiful) and Ange Crotty (national integration manager, New Idea).

Smith joined AWH as digital content manager in January 2016, moving up to brand manager the following year. She previously managed marketing and content at NOVA entertainment and SCA.

Follow Smith on LinkedIn.

Greste to join UQ faculty

By Jonas Lopez in Media News on

Peter Greste is coming to the University of Queensland (UQ) faculty.

The university announced that the Latvian-Australian reporter signed a four-year deal as UNESCO Chair of Journalism and Communication at the UQ School of Communication and the Arts. He will officially begin working next month.

“Charged with threatening national security and held in solitary confinement and detention for 400 days, Mr Greste himself became a victim of the ever-present dangers to journalists seeking to establish and report facts. By bringing a leading practitioner into the classroom as an advocate for the fundamental principles of free speech and a free press, we are helping prepare students to work with passion and integrity in a rapidly changing media landscape,” said UQ vice-chancellor/president Professor Peter Høj, referring to Greste’s 2013-2015 incarceration in Egypt.

“It’s an honour to take on this wonderful new job. I will be teaching, but also engaged with

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