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History will be Kind scores another gong

By Selim Unutmaz in Media News on
History Will Be Kind has continued its rapid ascent by winning the AdNews PR Agency of the Year.

Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.

EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.

“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocalypse for Twentieth Century Fox Home Entertainment, and propelled Cheapflights.com.au into the top 10 Australian travel sites, to name a few,” she said.

Granleese identified the $1.5 billion launch of International Convention Centre Sydney as a “huge point of pride”, working with organisation for more than two-years as an extension to their in-house team.

“As one of the state’s largest infrastructure projects, building awareness and generating buzz amongst a raft of stakeholders was key to encouraging critical event bookings. To do this, we created a strategically phased  programme to reconfigure the venue’s integrated communications ecosystem across channels”, she said.

The result was more than 1,2000 media hits, a 4.9 per cent average engagement rate on its social content, the mobilisation of over 100 stakeholders, and 35,000 people having read the HWBK co-created, magazine Sydney Views.

“This campaign contributed to 500 plus events bookings for the venue, set to bring $5 billion benefit to NSW over the next 25 years.”

Celebrating its third birthday this month, Granleese said the agency had no intention of slowing down and planned to grow with “numerous new products and services”.
“If 2016 showed we were ‘one to watch’, our aim for 2017 is that it will be our ‘game changer’ year,” she said.
 

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Wilson off to Crikey

By Jonas Lopez in Media News on
Cameron Wilson has started with Crikey as an associate editor.

He detailed in a tweet that he will cover various current affairs issues in Australia, ranging from politics to conspiracy and extremism.

Wilson was previously with the Pedestrian Group as reporter for Business Insider and Gizmodo. 

Follow Wilson on Twitter @CameronWilson.

SBS decommissions The World Game

By Jonas Lopez in Media News on
SBS brand “The World Game” is being discontinued after a 20-year-run.

The network revealed that the websites of The World Game and Cycling Central will be closed down. All their content will be published on the SBS Sport website instead.

Established in 2001 by famed broadcaster Les Murray and former Socceroos captain, and coach Johnny Warren, The World Game was a six-hour Sunday sports show covering Australian and international football. 

The show brought nationwide attention to football and was at its peak in 2006 when Australia competed in the FIFA World Cup for the first time in 32 years.

The live show was eventually cancelled and repurposed as a weekly livecast hosted by Lucy Zelic and David Basheer.

“The decision to retire The World Game website was not made lightly. A small number of roles will be impacted as a result of these changes. SBS is working closely with the employees directly affected,” a company representative said.

Caruana goes full-time with PR business Media-Wize

By Seamus Byrne in Media News on
Anthony Caruana has had a long stint as a freelance technology journalist, and has written across the gamut of industry publications. Always a freelancer, he also held long term roles with outlets including Lifehacker and Australian Macworld, and was the founding editor of Technology Decisions. His byline has popped up in pretty well every local outlet over the past 18 years.
In 2018 the start of a consultancy business, Media-Wize, was born and after two years of evolution Caruana recently decided it was time to hang up the press badge and focus on the new business.

We chatted to Anthony about the decision to end his journalistic career and his thoughts on the state of the industry in recent years.

How long has the shift been underway and what was the trigger for finally deciding it was time to go all in with the new business?

Kathryn, my co-founder and I, had the idea to create a media training consultancy at the end of 2018. But the decision to go all in, for me, really started to

Welsh signs on to AFL

By Jonas Lopez in Media News on
Sophie Welsh is coming to the AFL.

She hinted in a Tweet that a role at AFL.com.au is already open for her, having also stepped down from the Melbourne Herald-Sun. 

Welsh was with the paper for almost three years, working up from an internship to digital producer. 

Follow Welsh on Twitter @Soph_Welsh.

Australian Community Media brings back regional printing

By Jonas Lopez in Media News on
Australian Community Media (ACM) will resume printing of publications in regional NSW, SA, and Queensland next week, reported Mumbrella.

ACM chief marketing officer Paul Tyrrell said specific titles in the three states have been marked to be back on the presses, but some websites may be decommissioned in light of lower ad revenues. The funding for the printing will come from the government’s Public Interest News Gathering program.

For NSW, the papers are The Armidale Express, Bellingen Courier-Sun, the Dungog Chronicle, and Wingham Chronicle. The Wingham Chronicle’s official website, however, will be incorporated into that of the Manning River Times. The Bellingen Courier-Sun website was recently shut down following the activation of a new northern NSW title, the Northern Rivers Review. 

The Goondiwindi Argus will be the only ACM title in Queensland to resume printing, as will the Coastal Leader and Flinders News in SA.

The ACM was forced to close down much of its print public

Queens of iHeartPodcast

By Elliott Richardson in Media News on
Technology podcast Queens of the Drone Age has signed a partnership with ARN’s iHeartPodcast Network Australia.

The show, helmed by Australian journalists Rae Johnston, Tegan Jones, Angharad Yeo and Amanda Yeo covers tech news and opinions, launched in January 2021.

The iHeart Network approached the group following their second episode with the deal seeing the podcast now joining the iHeartPodcast stable and reaching wider audiences.

In a press release Amanda Yeo said she and her co-hosts were excited to join iHeart.

"We’re absolutely stoked to be joining the iHeartPodcast Network. We were thrilled when iHeart approached us after our second episode dropped in January, and joining forces just seemed like a no-brainer!
 
“Our vision for Queens of the Drone Age has always been to make tech friendly, accessible, and fun. Tech is for everyone, and it’s been heart-warming to see so many people tuning in to geek out with us every week. Working with the iHeartPodcast Network will

2CA adds breakfast host

By Jonas Lopez in Media News on
Canberra station 2CA Forever Classics has tapped Jen Seyderhelm to join Paul “Holmsey” Holmes on the breakfast circuit, starting 19 April, reported Radioinfo. 

Holmes, who has been hosting the show on his own since 2018, said Seyderhelm joining the show took some time to negotiate. 

“Jen and I have talked about working together for a long time and at last it’s happening! Plus she knows more about most things than I do,” he said.

“Holmesy and I are great mates. I can't wait to wake up every morning as part of a station I love, with a team of not just colleagues but friends, and connecting with the people of the Capital and surrounds through fun, music and real local radio,” added Seyderhelm, who is a seasoned podcaster and has worked with Radio Canberra.

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