History will be Kind scores another gong

By Selim Unutmaz in Media News on
History Will Be Kind has continued its rapid ascent by winning the AdNews PR Agency of the Year.

Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.

EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.

“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocalypse for Twentieth Century Fox Home Entertainment, and propelled Cheapflights.com.au into the top 10 Australian travel sites, to name a few,” she said.

Granleese identified the $1.5 billion launch of International Convention Centre Sydney as a “huge point of pride”, working with organisation for more than two-years as an extension to their in-house team.

“As one of the state’s largest infrastructure projects, building awareness and generating buzz amongst a raft of stakeholders was key to encouraging critical event bookings. To do this, we created a strategically phased  programme to reconfigure the venue’s integrated communications ecosystem across channels”, she said.

The result was more than 1,2000 media hits, a 4.9 per cent average engagement rate on its social content, the mobilisation of over 100 stakeholders, and 35,000 people having read the HWBK co-created, magazine Sydney Views.

“This campaign contributed to 500 plus events bookings for the venue, set to bring $5 billion benefit to NSW over the next 25 years.”

Celebrating its third birthday this month, Granleese said the agency had no intention of slowing down and planned to grow with “numerous new products and services”.
“If 2016 showed we were ‘one to watch’, our aim for 2017 is that it will be our ‘game changer’ year,” she said.

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Sen begins producer gig at Lifestyle.com.au

By Jonas Lopez in Media News on

Danielle Sen has signed on with Lifestyle.com.au as its new digital content producer.

Sen joined the website following a year-long stint with Bauer Media as associate editor for Mother & Baby and Pregnancy Life & Style magazines. She also did some freelance assignments at the same time.

Contact Sen on LinkedIn and on Twitter @dsentfinds.

Editors exit Girlfriend

By Jonas Lopez in Media News on

Pacific Magazines publication Girlfriend has had some changeovers at the editorial level.

Digital content editor Matthew Galea gave his notice to join Pedestrian as entertainment editor. Former Bauer Media online editor Bianca Mastroianni was brought in to replace him.

Deputy editor Sammy Stewart finished her duties to undertake freelance work with 9Honey, but was able to help the production team complete the winter 2018 issue. Pacific Magazines management put in WHO magazine freelance writer Alexandra McCarthy as Stewart’s successor.

O’Connell show adds more muscle

By Jonas Lopez in Media News on

Christian O’Connell may be having fun at his self-titled breakfast show on GOLD104.3, but others are joining the action as well.

Nick Daly, a former colleague of O’Connell’s at Absolute Radio, has joined the team as the show’s executive producer.

Current GOLD104.3 mainstay Patrina Jones is also now part of the show as its news presenter.

Follow Daly and Jones on Twitter.

Sutherland back in action

By Jonas Lopez in Media News on

Gemma Sutherland is back to work at NewsCorp Australia following maternity leave.

Although Sutherland has resumed working, her editorship at body+soul will remain under interim appointee Elin Tough. Sutherland is slated to manage News Corp's one-shot lifestyle magazines programme over the next 12 months.

Follow Sutherland and Tough on LinkedIn.

Burton-Bradley now at ABC-Melbourne

By Jonas Lopez in Media News on

The ABC’s Melbourne bureau has welcomed Robert Burton-Bradley into the fold as one of its new journalists.

Burton-Bradley came to the network fresh off a four-year run at SBS, where he was digital news editor and senior digital editor. 

Follow Burton-Bradley on LinkedIn and Twitter.

Williams joins The Australian Business Review

By Jonas Lopez in Media News on

The Australian’s Business Review section now has Perry Williams as one of its senior reporters.

Williams joined the pool after finishing up late last month with Bloomberg, where he served nearly two years as its Asia energy reporter.

Follow Williams on LinkedIn and Twitter.

Kind settles in at Studio 10

By Jonas Lopez in Media News on

Kim Kind has taken on a producer job at Network Ten talk show Studio 10.

She joined the network on June 4, 2018, following over two and a half years as executive producer with Sky News Real Estate. Her coverage remit includes real estate, finance, and lifestyle.

Keep in touch with Kind on LinkedIn.

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