History will be Kind scores another gongBy Selim Unutmaz in Media News on Thursday, 16th March 2017 at 4:21pm
Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.
EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.
“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocalypse for Twentieth Century Fox Home Entertainment, and propelled Cheapflights.com.au into the top 10 Australian travel sites, to name a few,” she said.
Granleese identified the $1.5 billion launch of International Convention Centre Sydney as a “huge point of pride”, working with organisation for more than two-years as an extension to their in-house team.
“As one of the state’s largest infrastructure projects, building awareness and generating buzz amongst a raft of stakeholders was key to encouraging critical event bookings. To do this, we created a strategically phased programme to reconfigure the venue’s integrated communications ecosystem across channels”, she said.
The result was more than 1,2000 media hits, a 4.9 per cent average engagement rate on its social content, the mobilisation of over 100 stakeholders, and 35,000 people having read the HWBK co-created, magazine Sydney Views.
“This campaign contributed to 500 plus events bookings for the venue, set to bring $5 billion benefit to NSW over the next 25 years.”
Celebrating its third birthday this month, Granleese said the agency had no intention of slowing down and planned to grow with “numerous new products and services”.
“If 2016 showed we were ‘one to watch’, our aim for 2017 is that it will be our ‘game changer’ year,” she said.
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Henderson earns Men’s Health editorshipBy Jonas Lopez in Media News on Thursday, 15th November 2018 at 1:53pm
Scott Henderson has been appointed editor and content director of Men’s Health Australia, effective 19 November 2018.
Pacific Magazines CEO Gereurd Roberts said Henderson had proven himself an asset to the publication, with his one-year run as associate digital editor marked by increased audience numbers for Men’s Health Australia. He had also exhibited a drive to build up the brand, Roberts added.
“I’m looking forward to exploring new opportunities for the brand at a time when health is more important to Australians than ever – not just physical health, but mental health, emotional health and beyond. We’ll be finding new ways to engage Aussie men, educating and inspiring them, and making good health accessible to all of them,” said Henderson.Follow Henderson on LinkedIn and Twitter.
NBR sets its sights on The FinBy Jonas Lopez in Media News on Thursday, 15th November 2018 at 1:46pm
The Australian Financial Review’s fate under the Nine-Fairfax media merger has attracted attention from Todd Scott, publisher of New Zealand’s National Business Review (NBR).
In an interview today with the Fin’s Max Mason, Scott said he’s considering approaching Nine Entertainment with an offer if Fairfax shareholders vote down the merger in next week’s general meeting.
He hinted a consortium that includes some people in the NBR Rich List are open to pooling resources to make the purchase, which will also put the Fin in a special business news brand that includes NBR and an unnamed partner company in Japan.
Scott added that in case Nine refuses to sell the Financial Review, the group could offer to acquire Fairfax Media’s New Zealand assets instead, including Stuff NZ.
Fresh coat of paint for news.com.auBy Jonas Lopez in Media News on Wednesday, 14th November 2018 at 2:24pm
NewsCorp Australia’s main content portal, news.com.au, has taken on a new appearance this week.
Available now, the changes include larger images for specific articles as well as an updated wide-screen format and improved load times.
Editor-in-chief Kate de Brito said the improvement of news.com.au came from a need to cater to an audience that frequently visits the site as a leading source of news articles and other material.
“Growing market demands on viewability means we need to deliver inventory of the highest value to our clients. The new homepage includes adhesive, position one, ad formats, which achieve 80% or more in viewability metrics, along with streamlined ad formats. We’ve boosted support for our native product with additional placements to drive audience growth for News Native Networks content,” added website GM Melissa Overman.
Philipson reinvents the travel guideBy Craig Daveson in Media News on Wednesday, 14th November 2018 at 10:14am
Delicious.com.au takes on new lookBy Jonas Lopez in Media News on Tuesday, 13th November 2018 at 5:02pm
NewsCorp Australia food portal Delicious.com.au has been given a fresh appearance and an accompanying travel brand named delicious.Travel.
In a launch event at the Icebergs Dining Room and Bar, News Corp Australia lifestyle director Fiona Nilsson and Delicious.com.au editor-in-chief Kerrie McCallum showed off the new website.
The site itself has been heavily revamped for easy user functionality, such as better search generation and streamlined menus. Content from News Native Networks and branded materials are also included. Online booking service Dimmi also signed on to integrate its functionalities with the website.
Delicious.Travel is designed to leverage Delicious.com.au’s lifestyle and food content by adding tourism aspects, such as information on exotic dining destinations. MasterChef Australia judge George Calombaris is onboard, writing a monthly column. Travel agency Helloworld Travel has signed up as a partner for the site.
“Food is at the centre of consu
Byrne aboard at InnovationAusBy Elliott Richardson in Media News on Monday, 12th November 2018 at 11:19am
"The site has grown a lot over the last three years. From the site and newsletter as a beginning, it now has heavy-hitting event structures around it. But the team has remained really lean, James and Corrie at the helm with a small crew of great writers in support. I've come in to explore new routines and structures to help keep it growing in line with the big plans James and Corrie have for the site for 2019 and beyond," Byrne says.
FIVEaa to host Nine News bulletinsBy Jonas Lopez in Media News on Thursday, 08th November 2018 at 6:25pm
Radio station FIVEaa is set to carry weekday bulletins from Nine News.
Under a new content-share partnership starting on November 12, 2018, FIVEaa will carry live audio of Nine News Adelaide’s 12noon-12:30PM broadcast, hosted by Brenton Ragless, Kate Collins, and Will McDonald.
The broadcast will be followed by FIVEaa’s revamped afternoon schedule, with Alan Hickey’s afternoon show from 12:30PM to 3PM, Conversations with Cornesy from 3PM-4PM, and 4PM-6PM for Sports Show with Rowey & Bicks.
FIVEaa manager Craig Munn said the partnership will complement the station’s lineup of quality announcers with content highly relevant to South Australia residents.
“As a business, we are thrilled with this partnership and it’s a very exciting opportunity to broadcast our bulletin to a different audience – many of whom may not be Nine viewers,” added Nine News managing director Sean O’Brien.