History will be Kind scores another gong
By Selim Unutmaz in Media News on Thursday, 16th March 2017 at 4:21pmHistory Will Be Kind has continued its rapid ascent by winning the AdNews PR Agency of the Year.
Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.
EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.
“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocaly...
Days short of its third birthday, History Will Be Kind (HWBK) last week added the AdNews honour to the CommsCon Mid-size PR agency of the Year award it took out last year.
EJ Granleese, History Will Be Kind managing partner said that the AdNews award had come off the back off the metrics from a number of large, successful campaigns, adding that the agency’s “multi-channel Content Remix Lab and significant growth really caught their attention too”.
“In the past year alone, we have been part of the team that successfully launched the $1.5 billion International Convention Centre Sydney (ICC Sydney), developed a compelling 360-degree strategy for the DVD and Blu-Ray launch of X-Men Apocaly...
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ABC producer TikTok banning sparks concerns
By Staff Writers in Media News on Tuesday, 29th October 2024 at 5:19pm
An ABC content producer has had TikTok account mysteriously banned, triggering suspicions that the decision might have been politically motivated.
Flip Prior is an Audience and Content Development Producer at ABC. She posted to her LinkedIn account that her account had been “permanently banned due to multiple violations of our Community Guidelines.”
Prior noted that none of her content would even remotely infringe TiKTok guidelines. In fact, she went further to say “I don't ever post or comment with opinions about anything political or controversial on ANY social platform”.
However, she alluded that one action could be connected to her banning.
“What I DID post on LinkedIn and Facebook - not on TikTok - a day before my sudden ban was congratulations to my brilliant colleague Echo Hui, of the ABC Investigations team, on her exclusive reporting on a former Chinese spy turned whistleblower which has earned her a Walkley nomination.”
Prior has sent a mail to TikTok askin
Today's Ten: Will 2025 Census reshape India's future?
By Pragadish Kirubakaran in Media News on Tuesday, 29th October 2024 at 4:40pm
The long-delayed national census, now slated for 2025, carries significant implications for India’s political, economic, and social landscape. A major element is its impact on Lok Sabha delimitation, potentially reshaping parliamentary constituencies to reflect demographic changes since the last census. Hindustan Times' Smriti Kak Ramachandran reported this census could influence the newly approved 33 per cent women’s reservation in Parliament, possibly implemented by 2029.
Caste data remains a contentious point. While some leaders and political parties are pushing for caste enumeration, seen as essential for fair resource allocation and social planning, the government is yet to confirm this inclusion. Liz Mathew and Amitabh Sinha for Indian Express highlighted that a caste-based count could heighten political tensions, especially with various regional parties championing this data for welfare schemes.
Additionally, the census’ potential insights into socioeconomic indicato
Diana Ilinkovski steps down as CMO of Stan
By Staff Writer in Media News on Tuesday, 29th October 2024 at 3:30pm
Diana Ilinkovski has resigned from her position as chief marketing officer at Stan to spend more time with her family, according to Mediaweek.
A Stan spokesperson confirmed Ilinkovski’s departure and noted that although her last day in the office was October 28, she will continue to assist in the transition period as the company looks for a suitable successor.
Ilinkovski joined Stan in 2014 as a marketing communications manager, advancing to roles such as head of brand and creative, marketing director, and ultimately CMO in August 2021.
Her departure follows Nine's recent announcement that Stan Sport will introduce advertising in 2025, offering brands access to audiences across live broadcasts, streaming, and on-demand content.
Orlaith Costello named digital editor for The Australian Women's Weekly
By Staff Writer in Media News on Tuesday, 29th October 2024 at 3:28pm
Orlaith Costello, a seasoned content creation and digital marketing professional, announced on LinkedIn that she has taken on the role of Digital Editor - Lifestyle for The Australian Women's Weekly, a part of Are Media Pty Ltd.
Beginning in October 2024, this new position represents a key career milestone for Costello, known for her storytelling and digital content expertise in the lifestyle sector.
With nearly a decade in digital media, Costello has previously held roles such as branded content manager at Concrete Playground and food & beverage specialist at The Plus Ones, bringing a rich background in digital marketing, editorial standards, and brand storytelling to her new position.
Understanding TikTok a learning curve for Smith
By Will McLennan in Media News on Tuesday, 29th October 2024 at 11:41am
Since departing Kotaku Australia, former managing editor David Smith has looked to understand TikTok with the creation of his Rhunwords account, admitting it's been a learning curve for him to understand the complexities of the platform.
“[It’s been] very different to the way we were piecing blogs together on Kotaku for sure. So there's been a bit of learning to do. I feel like I'm getting on top of it.”
Smith said the most challenging aspect has been understanding what works on TikTok and what doesn’t.
“The ones that have really blown my hair back are the ones where TikTok has really responded to something in the video. I did a review of the Borderlands movie…. I didn't put a lot of work into that video. I very much saw the movie, came home, recorded my response to it, and lightly cut it together and then uploaded it.
“That video did 1.2 million views. It's still [doing better] compared to a video that’s much more heavily edited. Something that I really took
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