DD Free Dish MPEG-2 e-auction: Rs 328.60 crore secured on Day 3
By Staff Writer in Media News on Friday, 14th February 2025 at 4:43pm
On the third day of Prasar Bharati’s MPEG-2 Free Dish auction, intense bidding took place across various categories, generating a total of Rs 328.60 crore from entertainment, movie, regional and news channels.
The auction highlighted the strong demand for Free Dish slots, especially in the General Entertainment Channels, movie and news segments.
According to Broadcast and Cablesat, the regional and music category (Bucket B) contributed Rs 77.85 crore, with six channels, including B4U Music, Mastiii, Chumbak TV, Manoranjan Prime, Zee Biskope, and B4U Bhojpuri securing slots.
Hindi news channels NDTV India, Republic Bharat and News18 India secured a total of Rs 42.65 crore in Bucket C.
In the first two days of the auction, Bucket A+ generated a total of Rs 1...
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