Broughall aims for BTTR review site
By Phil Sim in Media News on Tuesday, 07th February 2023 at 4:30pmTechnology journalist and former Finder publisher Nick Broughall has launched a new site - bttr.com.au - with the aim of being Australia’s preferred destination for technology and appliance product reviews.
“BTTR is a reviews-based site targeting Australians - that’s the pitch,” Broughall told Influencing. “If you go to Google and you look for a product review or a best recommendation for a product category, the vast majority of the top results will be international sites.”
“From a user journey, quite often you’ll go to the review and you’ll see its actually for a completely different market or it’s a slightly different product, and so you go back to Google and you add the Australia parameter to the end of your search and hopefully that’s where I play. That’s th...
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