PR Pundit's impactful campaign 'Sing to Remember' for Coke Studio has garnered recognition at the Cannes Lions, being shortlisted in multiple prestigious categories. The campaign is recognised under 'PR - Single Market Campaign,' as well as in Entertainment Lions for Music categories such as 'Diversity & Inclusion in Music' and 'Social Behaviour & Cultural Insight.'  Archana Jain, CEO of PR Pundit, expressed her delight at the recognition, stating to Influencing India, "A Cannes PR shortlist is always a reason for immense cheer. The resurgence of Coke Studio in India aims to celebrate music from the hinterland - the new voices of India focused on celebrating the power of regional languages and cultures."  PR Pundit previously made history as the first Indian PR firm to win at Cannes in 2017, securing three Lions across two categories, including Gold in Healthcare & Wellbeing and Bronze in Corporate Communication & Reputation. 

Sydney-based PR agency Neon Black has expanded its client roster by becoming the PR agency partner for Sydney Markets managing a suite of brands including The Growers Market, Produce Market, Sydney Flower Market, Paddy’s Markets, Fresh for Kids and The Fresh Awards, Mumbrella reported. Neon Black will lead strategic communications efforts to bolster the brands' profiles across the Australian market. Ned Tesic (pictured), PR and brand manager at Sydney Markets, expressed enthusiasm about the collaboration, highlighting Neon Black's expertise in food, hospitality, and agriculture sectors, as well as their innovative storytelling approach. “Their expertise across food, hospitality, and agriculture combined with their innovative approach to storytelling, resonated deeply with us,” he added.  Soraya Calavassy, co-founder and director of Neon Black said that Sydney Markets is a “vital link connecting growers, wholesalers and consumers: “We are excited to utilise our extens

WPP, the global communications giant, has launched Burson, unveiling a new brand identity, following the culmination of a merger between Hill & Knowlton and BCW earlier this year.  Corey duBrowa, Burson's global CEO, announced the brand's debut on LinkedIn, emphasising its mission to safeguard and enhance client reputations in the competitive marketplace. DuBrowa highlighted creativity as Burson's cornerstone, highlighting its role in driving innovation, capturing attention, and generating new opportunities amidst a crowded global landscape.  “My teammates at WPP have long believed that creativity is the world’s most important asset. It’s what drives innovation, grabs attention in a crowded and noisy marketplace of ideas, solves problems, and creates fresh opportunity,” he added.  With over 6000 employees across 43 markets, Burson now stands as the world's largest PR firm, positioning itself to lead in strategic communications on a global scale.  

Juniper Green Energy, a branch of the AT Group known for its investments in renewable energy, has teamed up with One Source, a communication firm, to handle its public image and advise on dealings with both companies and government bodies.     Indranil Roy Choudhuri, who leads corporate communications at Juniper Green Energy, expressed excitement about working with One Source, highlighting their history of effective communication strategies that match Juniper Green Energy's goal of promoting renewable energy and sustainability.   Sandeep Rao (pictured), co-founder and COO of One Source, stressed their commitment to Juniper Green Energy's objectives, stating that they are dedicated to helping elevate Juniper Green Energy's brand and spreading the message of sustainability. The AT Group has a strong background in global investments across various sectors, including renewable energy, real estate, and hospitality. Juniper Green Energy specializes in creating and mana

Sydney-based communications agency, Élysée Collective, has bolstered its team with three new appointments and several in-agency promotions, Telum Media reported. Chelsea Down (pictured) joins as Account Director, bringing experience from Black Communications, P.E Nation, and Bonel PR. Charlie Lewis has been appointed as Junior Account Manager, while Lily Grills steps in as Account Executive. Simultaneously, Maddy Chance (née Hall) and Natasha Cruz have been promoted to Senior Account Directors, while Chanel Cutelli and Gemma Medhurst ascend to Senior Account Managers. Alice Moore, Founder and Director of Élysée Collective, expressed excitement about the growth, stating, "As the agency continues to establish itself in the luxury PR market, we are delighted to welcome Chelsea, Charlie, and Lily." She further lauded Natasha, Maddy, Chanel, and Gemma on their 'well-deserved promotions', calling their dedication to excellence is 'commendable.'

Azmat Habibulla, previously the CMO of South Indian Bank, has joined DBS Bank as Managing Director - Group Strategic Marketing & Communications.     “ I’m happy to share that I’m starting a new position as Managing Director - Group Strategic Marketing & Communications at DBS Bank, India,” Azmat announced on LinkedIn.   A seasoned marketing leader and digital enthusiast with over 25 years of experience, she has driven business transformation in the FMCG and BFSI sectors. Prior to her tenure at South Indian Bank, she worked at ICICI Bank for 15 years as part of the Leadership Team and Head of Marketing.  She has also been associated with IL&FS Investsmart Ltd. (now HSBC InvestDirect) and Balsara Hygiene Products Ltd. (now Dabur), where she served as Head of Marketing Communications and Brand Manager, respectively. 

Social Beat, an independent digital marketing communications firm, has been appointed as the Agency-On-Record (AOR) for Café Coffee Day’s (CCD) digital communication mandate including Digital Strategy, Planning and Creative solutions, Influencing India has confirmed.  The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices and the team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD, according to a release.  Shabri Prabhakar, President – Marketing, Café Coffee Day said, “With their proven track record and expertise across brands in the creative, strategy and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.”  Commenting on the development, Suneil Chawla, Co-Founder, Social Beat, said, “We are thrilled to be awarded this prestigious mandate. With a specialized team who truly understands the consumer category, we can p