PR Pundit's 'Sing to Remember' campaign shortlisted for Cannes Lions
By Staff Writer in Marcoms News on Tuesday, 18th June 2024 at 8:06pmPR Pundit's impactful campaign 'Sing to Remember' for Coke Studio has garnered recognition at the Cannes Lions, being shortlisted in multiple prestigious categories.
The campaign is recognised under 'PR - Single Market Campaign,' as well as in Entertainment Lions for Music categories such as 'Diversity & Inclusion in Music' and 'Social Behaviour & Cultural Insight.'
Archana Jain, CEO of PR Pundit, expressed her delight at the recognition, stating to Influencing India, "A Cannes PR shortlist is always a reason for immense cheer. The resurgence of Coke Studio in India aims to celebrate music from the hinterland - the new voices of India focused on celebrating the power of regional languages and cultures."
PR Pundit previously made history as the first Indian PR firm to...
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