Yass River Group names Roy Cartwright-Mpofu as Inaugural CEO Amid Strategic Middle East Expansion

Yass River Group is proud to announce the appointment of Mr. Roy Cartwright-Mpofu as the inaugural CEO of the Yass River Group of companies, including all affiliated subsidiaries. This leadership move follows a strategic partnership between Yass River Consulting and Dubai Healthcare City, a prominent United Arab Emirates conglomerate. As Group CEO, Mr. Cartwright-Mpofu will spearhead the company's expansion into the Middle Eastern market along with navigating the acquisition of Sydney based AI tech firm PureCode. The latter is expected to significantly augment the technology transformation offering of the consulting arm of the group.

The board's decision to appoint Mr. Cartwright-Mpofu was unanimous, with full support from major shareholder blocs. He takes over from caretaker CEO Mr. Cameron McCall on 5 October 2024. His diverse employment history and extensive expertise in health economics, agile complex project delivery, and commercial strategy positions him to unlock significant growth opportunities. The Group anticipates that this financial success will benefit the Yass community through enhanced community and social sponsorship initiatives through our local agribusiness supply chain business portfolio. Mr. Cartwright-Mpofu expressed his excitement about the role, stating, "Having been fully immersed in the origin story of this brand, I am still in awe of how far we have come, the phenomenal brands we have managed to bring into our growing company portfolio, I remain focused on staying humanity-obsessed and tapping into opportunities for our brand to empower and benefit the local communities which host our businesses. Additionally, I am thankful to our private equity partners for believing in our vision and significantly bolstering our capital base."