We're all about you

Meet the team committed to your success

The Founders

Influencing was founded by Phil and Donna Sim. Chief Executive Phil Sim was an award-winning technology journalist and then publisher, working for global technology and business publishing firm IDG Communications. His experiences working as a journalist and with the public relations community inspired him to found ITJourno, a site for technology journalists and then its sister site MediaConnect in 2000. In 2017, those services came together under the Influencing banner. Phil is responsible for strategy, partnerships and product management. Donna Sim is general manager, with oversight for the company's backend functions including finance, administration and human resources, as well as managing the company's events business. 

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Donna Sim and Phil Sim

Nathan Kwok, Craig Daveson, Elliott Richardson and Craig Jackson.

Smooth operations

Our operations team is headed up by Chief Operations Officer, Craig Daveson.

Community manager Elliott Richardson is responsible for editorial and community initiatives, and is also the host of the Influencing Insider webinar program.

Craig Jackson heads up our media monitoring operations, while Nathan Kwok is our financial chief.

​​​​​​​Max Kolmogorov is our Chief Technology Officer and heads up our engineering and development team.

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Customers first

Our customer team are your advocates within our company. 

​​​​​​​Chief Commercial Officer Mike Woodcock has returned to Influencing to drive growth to the Influencing network.

Juliana Pedroso is our Success and Growth Manager, responsible for client and user experience.

Harita Mehta is Manager, Support Operations, responsible for providing support and issue resolution to both our Influencing customers and partners.

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Juliana Pedroso and Mike Woodcock

I'm a brand, PR agency or organization

I wish to use Influencing to publish my news and announcements, monitor my publicity and find media targets.


I'm a journalist, content creator or influencer

I wish to use Influencing to find sources and request information, monitor my competitors and peers and find PR contacts.