Zee lays off 50 per cent staff at its Bengaluru innovation centre
By Staff Writer in Media News on Tuesday, 02nd April 2024 at 5:35pmThe move is part of the company's efforts to drive growth and optimise resources under the leadership of MD & CEO Punit Goenka, a release stated.
The revamped TIC will now focus on enhancing content creation, distribution, and monetisation through technology-led tools, aiming to gain deeper consumer insights and preferences.
In a statement to the press, Goenka emphasised the importance of creating engaging content that meets viewers' expectations worldwide. "We are laser-focused towards creating exceptional content that is rich and engaging for our viewers. The core and streamlined team at TIC will now only focus on enabling and empowering us in this process of content creation, distribution and monetisation."
The company has also realigned its revenue vertical, with the MD & CE...
To continue reading this article...