Yahoo! 7 Be set for rebranding
By Jonas Lopez in Media News on Tuesday, 25th September 2018 at 4:45pmLifestyle and entertainment site Yahoo! 7 Be is undergoing a rebranding as Yahoo! Lifestyle, effective October 2018.
Slated to be active for the ANZ market, the move is being made to reflect Yahoo! 7’s new realignment with the Yahoo! Lifestyle brand while retaining the same quality of content currently available in Yahoo! 7 Be. Current Yahoo! 7 lifestyle chief Aletha Wilkinson will manage the website through the changeover.
“The success of Yahoo7 Be since launch is testament to our incredible team of in-house journalists and content creators producing a genuine destination site for this hard-to-reach and valuable demographic. Aligning with an international brand like Yahoo Lifestyle offers us a great opportunity to leverage a well-known brand and access exciting developments ...
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