WhiteGREY handles new Volvo campaign

By Jonas Lopez in Marcoms News on

Living Seawall whiteGREY campaign (photo credit: Campaign Brief)PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.

A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.  

“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.

“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with the idea of using concrete reinforced with recycled plastic to create seawall tiles that mimic the design of native mangroves. When attached to existing seawalls, these tiles promote biodiversity and that helps to improve water quality.”

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2018 ACRAS produces shining honours

By Jonas Lopez in Marcoms News on

The Australian Commercial Radio Awards (ACRA) has made history with a strong array of winners on its 30th edition at the Melbourne Exhibition and Convention Centre.

At the top of the list is KIIS1065 breakfast hosts Kyle Sandilands and Jackie “Jackie O” Henderson of The Kyle and Jackie O Show, earning their sixth Best On-air Team Metro FM trophy. 2GB’s Continuous Call Team landed their second-straight Best On-Air Team Metro AM gong.

NOVA Entertainment’s national drive show, Kate, Tim and Marty, landed the Best Networked Program and Best Syndicated Program trophies, while co-host Kate Ritchie was named Best Entertainment Presenter.

2GB’s Ben Fordham was accorded his fourth Best Talk Presenter trophy and also became a Brian White Award for Radio Journalism recipient.

The awards also introduced podcast categories for the very first time, such as Best Radio Show Podcast for NOVA’s Chrissie, Sam and Browny, and Best Original Podcast (Unbranded) for Po

Red and VIVA! lead Golden Target Awards state finalists

By Jonas Lopez in Marcoms News on

The Red Agency and VIVA! Communications earned multiple finalist nods at this year’s PRIA State Awards.  

Red Agency earned the Golden Targets in the pro-bono and health campaigns for projects it did in New South Wales and Queensland, respectively. Account manager Andrea Philips was recognized as a NSW Future Leader. The agency also went highly commended in three other categories.

VIVA! joined Cole Lawson Communications, Porter Novelli, and Mills Wilson as finalists in the community relations category. The agency co-shared Red Agency’s triumph in the health campaign category. 

Other big winners include Herd MSL which landed the NSW Large Consultancy of the Year title and was co-finalist with Bright Company in the issues management category. The Sefiani Communications Group’s EY University of the Future project won the agency nods for the corporate communications and B2B categories, plus a Highly Commended in the thought leadership field.

Honner beat two

AIME parcels PR and strategy work

By Jonas Lopez in Marcoms News on

Organisers of the 2019 Asia Pacific Incentives Meetings & Event (AIME) have appointed a number of different agencies to handle the PR and digital strategy.

As reported over at Mumbrella, the PR front will be handled by Eleven and sister agency FleishmanHillard. Both agencies will create a globalised PR blueprint to market the show.

The digital strategy side will be the remit of TBWA, which will tackle social and website activities.

The Melbourne Convention Exhibition Centre will host AIME 2019 from 18 to 20 February, 2019.

Edelman to handle Danone representation

By Jonas Lopez in Marcoms News on

The Danone food corporation has awarded a PR services contract to Edelman Australia.

Mumbrella reported the new deal calls for Edelman to work on Danone’s healthcare and consumer portfolios, and corporate/brand communications duties.

Danone is well-known for producing a raft of food products, with many of them being dairy and plant-based. These include the Silk Soymilk line of milk drinks and yoghurts, the Oikos line of natural yogurt, and the International Delight series of flavoured creamers.

“We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts,” said Edelman managing director Fern Canning-Brook.

“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digita

Theory Crew recruits four fresh clients and new employee

By Jonas Lopez in Marcoms News on

Melbourne PR agency Theory Crew added four new clients and former Bauer Media writer Jennifer Aitken to its ranks.

On the consumer electronics front, Theory Crew will tackle media relations and brand awareness for Master & Dynamic and PURE. Master & Dynamic is a New York-based manufacturer of high-quality earphones, headphones, and speakers, and is slated to start selling products in Australia next year. Theory Crew’s remit for PURE is focused on the media rollout of its new Discovr smart speaker.

Melbourne bag maker Crumpler is working with Theory Crew to engage non-traditional influencers and the creative community.

Financial planning company Lifewealth Group is tapping Theory Crew to assist in media relations for its thought leadership programmes.

“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” said Theory Crew founder/managing director Felicity Grey.

Jennifer Aitken has also taken her place

Dellit joins Flourish as creative chief

By Jonas Lopez in Marcoms News on

PR agency Flourish has hired Pauline Dellit as its new head of creative.

She joins after finishing five years as senior account director and key account director at marketing agency Yoke. The move will see Dellit work alongside creative director Phil Ceberano and also helm the agency’s new creative studio.

Flourish MD Angela Ceberano said she had observed Dellit’s work for years and was sold on her professionalism and work ethic. She added that the new creative studio will help bring Flourish away from traditional mindsets of what PR is all about.

“During my years in agency land, I’ve had the privilege of heading up a mixed bag of projects. Even though I’m a creative agency suit by trade, I’ll always be a storyteller at heart. I love design that is considered, and communicating the story that exists behind a piece of work that makes it beautiful and effective,” said Dellit.

Keep in touch with Dellit on LinkedIn.

Adhesive now attached to The Iconic

By Jonas Lopez in Marcoms News on

Clothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.

Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.

The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.

“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day,” said The Iconic CMO Alexander Meyer.

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