whiteGREY aids in new Panadol campaign
By Jonas Lopez in Marcoms News on Friday, 19th July 2019 at 12:03pmMarcomms agency whiteGREY Sydney has spearheaded a collaboration with GSK Consumer Healthcare Australia in introducing a new campaign for pain relief medicine Panadol, called “Let’s Rethink Care.”
The campaign focuses on helping Australians discover effective ways for pain relief to supplant the common method of only taking up oral medicines. One element of the campaign is introducing the concept of “Healthies,” which is a special day off for people who may be exhausted and need to look after their health before things get worse.
whiteGREY Sydney ECD Chad MacKenzie said discussions with Panadol hit upon the idea of more holistic self-care.
“It’s about encouraging Australians to rethink how they care for themselves, suggesting that every positive...
To continue reading this article...