Westerberg opens new PR/ad outfit
By Jonas Lopez in Marcoms News on Thursday, 14th May 2020 at 3:55pmWriter/director Joan Westerberg is taking on the PR and advertising industry with a new agency called Studio Self, reported Mumbrella.
Studio Self is designed to link up with tech brands that can reach out to audiences with emphatic messaging, especially those that also share the same core values as Westerberg’s. VR studio Mod, digital wills platform Willed.com.au, and Southern Cross Beef, among others, have signed on as Self’s pioneer clients.
Westerberg decided to open the new agency after finishing her run as a tech journalist and communications practitioner with companies such as the Australian Financial Review, Junkee, Karrikans, and the ABC.
“I wanted to prove that who I was didn’t limit what I do – and that in fact, it informs, guides and...
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