Vizeum to represent Macquarie University
By Jonas Lopez in Marcoms News on Thursday, 01st March 2018 at 2:33pmVizeum is now the official marketing communications provider of Macquarie University.
The agency landed the account after Macquarie’s existing partner, Havas, did not submit a new pitch. The assignment now gives Vizeum the opportunity to run media strategy, buying, and planning work in promoting the university as a major academic and research centre.
“We’re delighted to partner with Macquarie University as they seek to strengthen their brand in an exciting and evolving category. We look forward to working with the team and agency partners to connect the bold brand strategy, creative and customer experience for greater impact,” said Vizeum Sydney MD Stephen Deane.
“The Vizeum team impressed us with their strategic thinking, holistic view of the consumer jour...
To continue reading this article...