Turning the tide: tide.pr announces transformation ahead of 5th anniversaryBy Pragadish Kirubakaran in Marcoms News on Tuesday, 31st October 2023 at 4:49pm
PR agency Tide.pr has announced its rebranding to Tide Communications as it approaches its fifth anniversary, Mumbrella reported. This change reflects the agency’s expansion in clientele, service capabilities, and resources, marking a significant shift from its original branding and positioning.
The strategic review conducted by the agency revealed a need for a rebranding to represent its growth and diversity in services offered beyond traditional PR.
Managing Director Stacey McArdle highlighted the need for rebranding with a view of reevaluating the company’s strengths.
“Our five-year anniversary felt like the right time to re-evaluate where we’ve been, where we are now, and where we’re going. Our name no longer represented who we were or what we could offer.”
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