Tourism Australia picks new agencies for creative and digital services
By Staff writers in Media News on Tuesday, 09th July 2024 at 3:54pmTourism Australia has appointed Accenture Song, The Monkeys and Droga5 to provide creative and digital services for five years from July 2024 following a competitive pitch process. The contract is structured as a three-year initial contract with options for two further one-year extensions.
Phillipa Harrison, Tourism Australia's Managing Director, stated that these agencies demonstrated they were “best placed” to deliver integrated global creative and digital services for Tourism Australia.
“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets. Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the...
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