Today's Ten: Maha Kumbh, a maha money churner for UP driven by technology
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Monday, 13th January 2025 at 4:22pmWith more than 1 crore devotees converging on the confluence of Ganga, Yamuna and Saraswati here and take a holy dip in a mass manifestation of devotion, penance and asceticism to mark the beginning of Maha Kumbh — the world’s largest congregation of mankind -- business is booming at Prayagraj with brands ranging from FMCG to tech startups estimated to spend over Rs 3,600 crore on advertising and marketing around Maha Kumbh.
Asmita Dey for The Times of India reported that FMCG firms like Dabur, Reliance Consumer Products, PepsiCo, Coca-Cola and ITC are betting big on Maha Kumbh to grab more eyeballs for their products amid a slowdown in broader industry sales. Some have installed big hoardings of their brands, and some have set up product booths with most ramping up production to...
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