The TRP race: Can newsrooms balance ratings and journalism?
By Meena R. Prashant in Media News on Tuesday, 02nd June 2026 at 6:13pm
For decades, Television Rating Points (TRPs) have been the currency of India's television industry, influencing advertising revenue, programming strategies and increasingly, editorial decisions.
As competition for audience attention intensifies across television, digital platforms, and social media, the influence of ratings has become a subject of growing debate. While broadcasters view TRPs as essential for business sustainability, journalists and industry observers continue to raise concerns about transparency, representation, and the impact of ratings-driven decision-making on news coverage.

Dr Anubha Jain, senior journalist at ETV Bharat, said audience engagement often depends on storytelling rather than subject matter alone.
"While editorial judgment remains central to journal...
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