The PR Group nabs TechCrunch talent to lead content offering
By Neeraja Gopalakrishnan in Marcoms News on Wednesday, 27th March 2024 at 5:57pmTechnology PR agency, The PR Group has appointed Catherine Shu as the director of content and media. She will be based in Taiwan.
Shu will oversee content services offered by The PR Group and will play a vital role in the agency’s growth across Southeast Asia, working closely with the VC and technology ecosystem.
In a long LinkedIn post, Shu updated her connections about the new role and said she was excited to start a new chapter after working as a journalist for two decades.
“I have worked with The PR Group’s team for over a decade now and have always been impressed by the calibre of their client base and the company’s approach to storytelling. When they approached me with the opportunity and outlined their vision for the region it was something I knew I wanted to be ...
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