Sign in/sign up

Sun to rise in North Sydney

By Phil Sim in Media News on
North Sydney will have a local newspaper again, with publisher Grahame Lynch revealing the impending launch of the North Sydney Sun. 
 
Lynch’s Decisive Publishing is well known within the Australian communications sector, where daily newsletter CommsDay, is a must-read for telco and Internet providers. As such, the launch of a suburban newspaper might seem an unlikely diversion.
 
However, Lynch believes the fact that so many Australian telecommunications companies have their national or state headquarters in North Sydney means there is a “surprising amount of synergy”.
 
Indeed, that business angle will be a core part of the paper’s identity. Lynch points to the fact that City-based business journals are common in the US, but less so in Australia, and certainly there was no outlet presently targeting the North Sydney business community.
 
Lynch will also be seeking to fill the gap for local community news. While the Mosman Daily/North Shore Times survived the NewsCorp cull of local suburban newspapers, Lynch feels it no longer even attempts to report on local news.
 
“The Mosman Daily basically does lifestyle now, with virtually no content specific for the area. I understand why they are doing that, they’ve got 3 or 4 suburban papers left and they want to repurpose content to save money, but that doesn’t get away from the fact that North Sydney is a very significant business hub with 70,000 residents and 20,000 businesses, and I feel that’s a pretty big universe that is presently under-served,” Lynch said.
 
The first tabloid newspaper will be published in 2 weeks and will run at 16 pages, and then will re-commence in February with an ongoing monthly frequency. A debut cover story will delve into how many North Sydney businesses would continue with work-from-home arrangements and explore what that might mean for foot traffic within the district and the flow-on effect on local businesses.
 
Lynch will initially pull on his pre-existing Decisive Publishing editorial resources, as well as employing some freelancers, while he seeks to establish the commercial foundations.
 
“For the short-term, we will run it on the smell of an oily rag, but there are surprisingly low barriers to entry so I think we can return the costs pretty quickly and make it profitable within a year.”
 
Lynch has a special offer for businesses with the debut issue. Businesses can “pay what you want”, as both a way for businesses to get to know the publication, but also as an opportunity to help local businesses who may have struggled through the pandemic boost their businesses over the holiday season.
 
“I think it’s the right thing to do. When you launch a newspaper, people don’t really know what you’re about, and I know a lot of businesses like restaurants are struggling to get back up,” Lynch said.
 
“So we’re saying pay what you want, throw me a few bucks and get some decent real estate, try it, test us out and if I deliver on my promises then maybe you’ll pay more when you’re able.”
 
The pandemic was also part of the inspiration for Lynch adopting the iconic Sun branding.
 
“Particularly with the pandemic, I wanted something bright that felt positive and the Sun has been used in the past in Australian media, so there is that historical connection”. Additionally, he admitted to a dose of irony, noting that North Sydney with its “clutter of high-rises” wasn’t always the sunniest spot in the world.
 
An online strategy will follow and “we’ll follow the market”, in that regard, Lynch said. He also thinks once he turns a profit there will be opportunities to launch other newspapers in other local markets.
 
Indeed, he is bullish on the opportunity for local publishing because he feels it is a myth that social media lets you do hyper-local advertising, noting that the most granular Facebook lets you target is a 10km radius which equates to “half of Sydney”. 
 
“So I feel there is a gap in the market and I want to explore it,” he said.
 

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Influencing|Tech

White to produce The Danny Lakey Show

By Jonas Lopez in Media News on

The Triple M Network has enlisted Mikayla White as the new producer for weeknights program The Danny Lakey Show, reported Radiotoday.

She had been with parent company Southern Cross Austereo for almost five years, with her work including office assistant in the Melbourne office and producing for Trending 20 with Angus O’Loughlin and Old School House Party with Tim Lee.

“For more than five years, I have been striving to reach this goal, and here it is, with a fun and cheeky show. I’m looking forward to the content Danny and I create as a team,” said White.

Follow White on LinkedIn.

Mamamia taps new The Quicky EP

By Jonas Lopez in Media News on

Mamamia has welcomed Siobhan Moran-McFarlane as the new executive producer of The Quicky podcast show.

She will be in charge of overseeing the show’s content production and to research and book guests.

Moran-McFarlane joined Mamamia from the Super Network, where she spent over two years as reporter/producer, and senior producer for the John Laws Morning Show on 2SM.

Follow Moran-McFarlane on LinkedIn.

SCA syndicates Triple M 92.5 drive spot

By Jonas Lopez in Media News on

Southern Cross Austereo (SCA) is syndicating the drive slot at Triple M 92.5FM on the Gold Coast. 

The network stated that effective 27 January, the 3PM hour will carry highlights from Triple M Melbourne’s The Marty Sheargold Show. 

Mick Molloy is up at 4PM with Molloy.

The Rush Hour with Dobbo will kick in at 6PM, rebranded as Rush Hour Queenslander, with Elliott Lovejoy as co-host.

The reprogramming was made after Luke Bradnam announced that he was not coming back to the 92.5 Drive show this year.

“We’re pumped to bring a dedicated sports entertainment show to the GC for the commute home. With industry legends Marty Sheargold and Mick Molloy, followed by sports nut and NRL insider, Ben ‘Dobbo’ Dobson, the Gold Coast will be treated to the ultimate lineup that delivers our rock, sport and comedy promise,” said Triple M 92.5 content director Corey Kay.

New promotions in at ARN

By Jonas Lopez in Media News on

The Australian Radio Network (ARN) has made some changes to its content and commercial operations teams.

The company stated that the current commercial audio and podcasts head, Corey Layton, is moved to a new head of digital audio position. He will manage the direction of iHeartRadio and podcasts.

“Corey has brought a wealth of strategic and creative expertise across commercial and audio partnerships, making him the best person to take on this newly created role and he will play a key part in driving ARN’s digital audio growth strategy,” said ARN chief content officer Duncan Campbell.

On the commercial side of the business, campaign ideas chief Michael Dargan is now a head of creative. He will liaise with ARN’s integration, strategy, digital, sales, and connections departments in forming new client solutions.

Adam Williams, head of the ARN SONIC division, will oversee the network’s audio product and innovation efforts, with the objective being to bolst

Known outbound numbers are important for avoiding spam filters

By Seamus Byrne in Media News on
If journalists haven't been picking up your call as much lately, keep in mind it might not just be that they're ignoring you. More and more of our smartphones have built-in filtering, and if you're not in our contact list or you're calling from a number that isn't clearly mentioned in an email, you might get sent to the spam bucket.
 
Spam calls are officially Out Of Control these days. Late last year it really seemed to skyrocket, and I wondered more than once if there was some connection between badly managed COVID 'safety' QR codes in stores and the fresh wave of spam calls. Probably not.
 
If I answer every call to my mobile in a day from every number, whether it's an Australian landline or mobile identifier, I'll be answering at least three robotic or live spam / scam calls.
 
Note that they're not blocking numbers. They're pretending to be legit local numbers.
 
With all that in mind, Google and Apple now have fi

Sim joins Are Media Homes portal

By Jonas Lopez in Media News on

Harriet Sim has started with Are Media, writing for the Homes Hub.

She will cover lifestyle and interior topics, for Home Beautiful, Real Living, House and Garden, Belle and Inside Out.

Sim was previously with Pacific Magazines, continuing on to the former Bauer Media. 

Follow Sim on LinkedIn.

Pawela joins News Corp Australia

By Jonas Lopez in Media News on

Tosca Pawela has signed up with News Corp Australia as its new video chief of staff.

She succeeded Christine Vanden Byllaardt, who joined the staff of Communications, Urban Infrastructure, Cities, and the Arts Minister Paul Fletcher as media adviser. Vanden Byllaardt was with the company for four years.

Pawela is a content creator and UTS graduate.

Follow Pawela on Twitter @ToscaPawela.

Influencing|Tech latest

Known outbound numbers are important for avoiding spam filters
Spam filtering, both automated and manual, means that journos need to know who you are ahead of time if you want your call to be answered. ... Show more

Roma Christian on why high-res images are important for PR
Roma Christian explains why she looks for high-res images in pitches.

Ibrahim joins western Sydney bureau
Tony Ibrahim begins at western Sydney ABC bureau.

Media news latest

White to produce The Danny Lakey Show
Mikayla White is The Danny Lakey Show’s new producer.

Mamamia taps new The Quicky EP
Mamamia podcast The Quicky has a new executive producer.

SCA syndicates Triple M 92.5 drive spot
The drive block at Triple M 92.5FM will be syndicated.

Marcoms news latest

Drape bows out of The Monkeys
The Monkeys’ Justin Drape is moving on.

Milk and Honey earns Morse Micro trust
Milk and Honey has landed the Morse Micro account.

David Fox shifts to Middle East and North Africa
David Fox is heading Ogilvy’s Mideast and North Africa operations.