Special launches new PR arm and welcomes Bryant to lead
By Neeraja Gopalakrishnan in Marcoms News on Tuesday, 30th May 2023 at 3:49pmIndependent creative agency Special Australia has launched a standalone public relations business Special PR and appointed former Red Havas Managing Partner of Consumer and Brand, Alex Bryant to lead the arm across Sydney and Melbourne markets.
Lindsey Evans, Partner and CEO of Special said the new PR offering is a “natural and logical next step” for the company.
“Much of our most effective and creative work has a strong earned component and having a formal PR offering will help us to continue to elevate the creative standards and effectiveness of brand building, storytelling, and non-traditional marketing.”
Evans welcomed Bryant saying she is at the “top of her game”.
“Alex is an extraordinary human; she shares our ambition and values and brings with her an incredib...
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