Seeing is no longer believing: How deepfakes are shaking the foundation of newsroom trust
By Suganthi Marimuthu in Media News on Wednesday, 14th January 2026 at 2:26pm
AI has moved far beyond being a background tool. It now sits inside the very systems that shape how people see, hear, and believe the world. Deepfake videos, synthetic voices, and AI-generated anchors are no longer fringe experiments. They circulate daily on social media, research platforms, and discussion spaces like Quora and Reddit. Often, people engage with them without realising they are interacting with manufactured realities. What looks convincing now carries the power to quietly rewrite truth.
This is no longer just a technological concern. It is a newsroom crisis.
Even industry leaders admit the danger. Google CEO Sundar Pichai has said that while AI may help invent cures for diseases like cancer, it can also generate deepfake videos powerful enough to keep him “sleepless at...
To continue reading this article...
More Media News
IIMCAA announces winners of 10th Alumni Awards
By Staff Writer in Media News on Wednesday, 04th March 2026 at 12:55pm
Hague raises the bat for 50 years
By Will McLennan in Media News on Wednesday, 04th March 2026 at 11:48amUpfront: 'Nuclear on-air bust up' tops Sydney headlines
By Phil Sim in Media News on Wednesday, 04th March 2026 at 7:52am
Chinese Wok bags integrated creative, social and digital media mandate for Havas Creative India & Arena Media
By Staff Writer in Media News on Tuesday, 03rd March 2026 at 9:51pm
Supreme Court of India dismisses FIR filed against journalist Ashish Dave
By Staff Writer in Media News on Tuesday, 03rd March 2026 at 9:47pm
Arunachal Press bodies hail accreditation rules as step towards transparency
By Staff Writer in Media News on Tuesday, 03rd March 2026 at 9:47pm
IIMC urges journalists to lead Viksit Bharat journey
By Staff Writer in Media News on Tuesday, 03rd March 2026 at 6:05pmMedia news latest
Marcoms news latest