Chinese Wok bags integrated creative, social and digital media mandate for Havas Creative India & Arena Media
By Staff Writer in Media News on Tuesday, 03rd March 2026 at 9:51pm
Chinese Wok has appointed Havas Creative India and Arena Media as its integrated creative, social and digital media partners. Under this mandate, the brand aims to expand beyond 260 outlets and target 500 stores across Tier 1, 2 and 3 markets, with a unified, platform-led marketing strategy.
The mandate will cover creative strategy, brand campaigns, social and content development, digital performance marketing, media planning and buying, and integrated campaigns across ATL, digital and in-store platforms. Chinese Wok aims to strengthen its youth-first positioning while scaling cultural IPs such as Wok FM and Crush Hour.
Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said the mandate aligns with the brand’s national growth ambitions. Marketing Head Vikas Iye...
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