SBS tackles carbon reduction - offers $500K Ad inventory challenge to brands and agencies
By Tony Bosworth in Media News on Monday, 14th April 2025 at 2:18pm
SBS has had its carbon reduction trajectory, both near-term and long-term Net Zero targets, validated by the Science Based Targets initiative (SBTi), which follows on the heels of SBS Media launching its inaugural Sustainability Challenge pushing brands and advertising agencies to do more to normalise sustainable behaviour and better environmental consumer practices in their advertising.
The challenge has offered $500,000 in advertising inventory for the best TV creative idea.
“We are immensely proud that our near-term and Net Zero target has been validated by the SBTi,” said James Taylor, Managing Director of SBS. “As I have said before, this is
an area SBS can and should lead in. We are an organisation that sits at the intersection of both public and commercial media and our ...
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