Radio networks to develop podcast industry
By Jonas Lopez in Media News on Friday, 19th October 2018 at 2:41pmThe major players in Australia’s radio industry will work together for developing the podcast scene.
Commercial Radio Australia CEO Joan Warner said at the Radio Alive national conference that all commercial broadcasters, ABC, and SBS have agreed to join a Podcast Working Group. The new body will design and implement a full blueprint for the podcasting industry, with various mechanisms in place to cover podcasting elements such as content creation, market research, and audience engagement.
NOVA Entertainment CEO Cath O’Connor will helm the new group.
The announcement came off the heels of Edison Research’s Infinite Dial Australia report earlier this year, which tagged 13% of Australians as tuning into podcasts during a certain week prior.
“Australia's multic...
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