PayTV operators flag telco content bundling to TRAI
By Staff Writer in Media News on Thursday, 05th February 2026 at 3:32pm
India’s PayTV distributors have raised concerns with the Telecom Regulatory Authority of India (TRAI), accusing telecom operators and broadband service providers of harming the linear television business by bundling content with mobile and internet plans.
Industry bodies and leading distribution platform operators (DPOs) said such practices are distorting competition, as the same broadcaster content is sold to telecom companies at lower prices while PayTV operators remain bound by strict tariff regulations. They claim subscribers are moving away from both PayTV and paid OTT services in favour of bundled telecom offerings.
Executives said this pricing disparity has weakened the entire paid content ecosystem, with PayTV and OTT platforms struggling to retain subscribers. DPOs also ...
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