FOURTH RIGHT: So much news; yet so few journalists
By Pradeep Damodaran in Media News on Thursday, 05th February 2026 at 4:41pm
Image edited by Dinesh Raj M
During a recent conversation with a leading PR professional here in Chennai on how to make press releases reach the right audience by embracing latest technology, this scribe was given a lesson in new-age journalism: Just register a dozen websites, subscribe to leading agency wire services, and flood the site with all their updates. Your site will begin to show good rankings in a while, and you have a dozen credible avenues to publish all your client's press releases.
"Nobody needs to know who owns these sites," he suggested.
A random Google search of any news item would reveal the number of outlets vying for the reader/viewer's attention.
The mass-firing of Washington Post journalists across the world is ...
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