O’Brien to helm audio NewsCast
By Jonas Lopez in Media News on Monday, 17th June 2019 at 2:52pmAinslee O’Brien (pictured) is starting the week as the new chief of News Corp Australia’s NewsCast podcasting division.
B and T reported that News Corp Australia’s recent successes with podcasts Who the Hell is Hamish?, True Crime, and The Teacher’s Pet warranted the development of a special podcasting arm. NewsCast will focus on audio content for the company’s subscription and platform business.
Although O’Brien is occupied with building NewsCast’s staff list, she will remain as News DNA’s GM for commercial integration.
“I am incredibly excited to expand my role and lead News Corp Australia’s audio network. News Corp has bold ambitions for audio, both here and globally, and we are committed to delivering a strong audio network...
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