NRMA’s Open Road drives into the digital age
By Tony Bosworth in Media News on Friday, 28th February 2025 at 8:19am
The NRMA’s Open Road print magazine which goes out to the organisation’s members is being joined by a digital version as the iconic publication - it's been going for over 100 years and reaches 1.3 million Australians every issue - steps into the digital arena.
The NRMA’s Open Road masthead online, is the first step in creating a digital content experience in addition to the flagship print magazine, with more features to come, says the motoring group.
The launch follows the appointment of Alex Inwood last year as managing editor NRMA open road strategy, a previous editor of Wheels.
NRMA chief membership officer Victoria Doidge said the new digital content hub was far more than just a digital copy of the print magazine.
“The NRMA is very excited to launch this new digita...
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