News Magazines rebrands as ‘NewsLifeMedia’
By Tim Lince in Media News on Monday, 21st November 2011 at 9:42am
News Limited’s magazine publishing arm News Magazine today announced it will be now known as NewsLifeMedia, where it hopes to “reinvent itself as a multi-platform lifestyle-content creator”.
Sandra Hook, NewsLifeMedia’s chief executive, said the rebranding reflects a radical overhaul of the company’s business model.
“This name change recognises the work we have done over the last few years to strategically reimagine our business. We are elevating our digital focus, creating new products and services, developing our presence in Women, Lifestyle and Life Stage, while building on the strength of our phenomenal print brands,” she said.
“In repositioning as NewsLifeMedia, we are harnessing the authority of our print brands and the power of our digita...
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