Fashion journalism in the age of social media influencers
By Suganthi Marimuthu in Media News on Tuesday, 26th May 2026 at 11:31pm
Every actor has a skincare line. Every influencer has a lip gloss. But few celebrity beauty launches in recent memory landed quite like Rihanna’s.
When Fenty Beauty opened Ki Haveli, its first immersive pop-up store in India, from April 25 to May 4, it drew journalists, influencers, creators, stylists, PR professionals, and brand strategists eager to shape the conversation around the brand.
The event reflected a broader shift taking place across fashion and beauty media.
The fashion journalist who once held access by virtue of a publication’s masthead now shares the room with creators, digital-first editors, stylists, strategists, and influencers. In many cases, influencers reach audiences faster, generate greater engagement, and become just as important to a brand’s...
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