Neue Media enters consumer market, adds 3 new clients to roster
By Pragadish Kirubakaran in Marcoms News on Wednesday, 17th April 2024 at 2:47pmNeue Media, an integrated communications agency, has announced the launch of its retail consumer arm, aiming to broaden its services beyond its existing property and design clientele, Telum Media reported.
Specialising in property development, hotels, and destination events, Neue Media's new retail consumer arm will focus on collaborating with furniture and design retailers, home renovation brands, and experience providers. The agency's social media, digital, PR, media, and events specialists will now offer multi-channel communications strategies and campaigns for clients in the home and lifestyle industries.
In a joint statement to the press, Directors Cara Cunningham and Vanessa Lai highlighted that many larger lifestyle brands still operate under a traditional multi-agency consultancy...
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