Burson has been appointed as the strategic communications partner for Ducati, a company subject to the management and coordination activities of AUDI AG in India.  Burson will provide integrated communication services to Ducati to strengthen its brand positioning, reputation and engagement within the Indian market. Bipul Chandra, managing director of Ducati India, expressed his enthusiasm about the partnership with Burson.  "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India," Chandra stated.  Deepshikha Dharmaraj, CEO of Burson Group India, lauded Ducati as an “iconic brand synonymous with performance, style, and a passionate riding community”. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India,

Kaizzen has announced the formation of Kaizzen Global, a new network of global partners designed to offer real-time knowledge and service excellence across markets, as reported by PRmoment. This initiative aligns with Kaizzen's strategic vision, focusing on creative storytelling and delivering impactful outcomes for clients.  Founder and CEO Vineet Handa highlighted the significance of this expansion, stating, "Kaizzen Global represents not just growth but a transformation in brand communication, staying ahead of the curve to ensure that our clients not only thrive but also shape the future of the industry." Kaizzen Global will offer a comprehensive range of services, including strategic communications, digital marketing, crisis management, and ESG consulting. The network aims to provide professional expertise through alliances with independent communication agencies, catering to both project-based and retainer clients.  After establishing its first global presence in Dubai last y

Anu Sharma, previously a journalist at LiveMint, has transitioned into the corporate world, taking on the role of head of corporate communications at MakeMyTrip. In a LinkedIn post, Sharma shared her excitement about joining the travel giant, saying, “I am excited to be a part of an organisation that has revolutionised the way Indians travel, and I’m grateful for the opportunity to work with the smartest minds in the travel industry.” Reflecting on her time at LiveMint, where she spent the past two years, Sharma called it “an enriching journey,” expressing gratitude to her mentors Ravi Krishnan, Satish John, and Mihir Mishra for their support. “I will miss this newsroom and its effervescent energy,” she added. Sharma’s career began at The Economic Times as a copy editor before moving to Cogencis Information Services, covering aviation and automobiles. She later spent four years as a special correspondent at CNBC-TV18 before joining LiveMint as an assistant editor.

PR veterans Rafi Q Khan and Rohan Srinivasan have announced that they have united to launch Compass Communications, an independent communications consulting firm. Headquartered in Delhi NCR, the agency will provide end-to-end services and training to clients seeking senior counsel.   Rafi Q Khan stated that the agency aims to be the “compass that guides and delivers on their clients’ communication objectives for optimal business impact.”  “Our team's diverse backgrounds and experience of working across leading global MNCs, listed companies and start-ups, means we're flexible and agile to ensure our operations and team are aligned with our client's needs from the start,” he said. Rohan Srinivasan asserted that the agency has managed to sign up brands across diverse sectors, including auto, consumer, HR, education, real estate and technology.    “At our core, we will be true to ensuring our clients get the best of both worlds—an agency that implements and understan

Prashanth Balarama has been appointed as the senior director of communications and CSR at Honeywell.   Having worked at IBM for 27 years, Balarama has strong experience in communications, strategy, marketing communications, and brand journalism. He joined IBM in 1996 as a communications specialist for India and handled their marketing and communications across South Asia and the Asia Pacific.   Most recently, he was the global geo communications lead of AI, responsible for developing and executing the communications strategy and brand positioning for IBM’s AI business units worldwide.  

Shreela Roy has taken on the role of lead - digital communications at RP-Sanjiv Goenka Group, based in Kolkata. In a LinkedIn post, Roy shared her excitement about transitioning to the corporate side after 17 years in communications. She emphasised her focus on digital storytelling at one of India's fastest-growing conglomerates, saying, “From leadership to thought leadership, from new media to new-age mediums, at RPSG Group, I will be sprinkling digital gold dust to the content brewpot.” Roy’s career began at Ogilvy PR in 2007 and spans roles at Hill+Knowlton Strategies, HDFC Life, Edelman, and Ketchum Sampark. She also led corporate and financial practices at Genesis BCW and served as vice president of financial services at MSLGroup. Roy expressed gratitude to her colleagues and mentors for their support throughout her career journey. She can be reached at shreela.roy@rpsg.in.  

Varsha Chainani has been appointed senior vice president and group head of corporate communications and brand at Vedanta Group. Before joining Vedanta, she was the group head of corporate communications at Adani Group for two years.     With more than 30 years of experience in corporate communications, marketing, reputation management, branding, content management, digital PR and crisis management, Varsha has worked across the marketing and corp comm division at IBM for 10 years, before joining Abbott Laboratories as director of public affairs.   Chainani was also a senior vice president of group communications at Mahindra Group for more than 6 years.